Staff Product Marketing Manager - Confluent

IBM; Austin (TX); Presencial; USD 140.000 - 210.000; Jornada completa

Descripción de la vacante

IBM is seeking a Staff Technical Product Market Manager (PMM) to leverage client knowledge, market orientation, and competitive insights to inform product decisions and define market requirements. You will drive differentiated positioning and clear messaging that explains how IBM's offerings deliver value to buyers and users.

Your role includes crafting compelling narratives, defining market needs, leading data-driven GTM strategies, collaborating across functions, and elevating IBM's

Formación

• 5+ years of product marketing experience for B2B SaaS or 8+ years in consulting/B2B SaaS/product.
• Strong copywriting, evangelism, competitive positioning, and messaging skills.
• Ability to understand complex products, architectures, and use cases with Product Management alignment.
• Data-informed mindset with measurable goals for projects.
• Proactive, self-directed, and able to drive initiatives end-to-end.
• Thrive in cross-functional environments and collaborate with many stakeholders.
• Lead with empathy and humility to build trust across teams.
• Highly organized and efficient, capable of owning complex projects from start to finish.

Responsabilidades

• Craft compelling stories to drive product, services, and solution adoption using client success stories, market proof points, and analyst insights.
• Define market requirements to enable differentiated positioning and messaging.
• Drive go-to-market strategies with data-driven business plans.
• Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales.
• Elevate Confluent's credibility through strong messaging and client success stories.

Conocimientos

Product marketing

Technical marketing

Copywriting

Competitive positioning

Messaging

Data-driven

Cross-functional collaboration

Project management

Empathy and humility

Organization

Descripción del empleo

Introduction

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

Your role and responsibilities

As a Staff Technical Product Market Manager (PMM), you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

Your primary responsibilities will include:

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Required technical and professional expertise

• 5+ years of product marketing experience supporting B2B SaaS products for technical users, or 8+ years of relevant experience in consulting, B2B SaaS or product.
• Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging.
• Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy.
• Have a data-informed mindset and are driven to set measurable goals for every project you take on.
• Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders.
• Are incredibly organized and efficient—you take on complex projects and own them from start to finish.

Preferred technical and professional experience

• Experience with Apache Kafka, Apache Flink, Apache Iceberg, data infrastructure, data architecture, cloud services, and/or distributed systems
• Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems
• Hands-on experience with Apache Kafka, Apache Flink, stream processing, or real-time analytics
• Experience using funnel analytics, experimentation, or customer and product data to diagnose and improve GTM performance
• Experience shaping messaging for an emerging category or independently driving ambiguous, cross-functional initiatives

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.