Growth Marketing Manager — Product-Led, AI-Driven

International Business Machines Corporation; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the growth and expansion journey within our R&D Product Department. You will define strategy, lead experiments, and help customers onboard and adopt multiple products.

This individual-contributor role collaborates with Growth Marketers, Growth Product Managers, Product, Marketing, and Data Science to build segmentation, personalize messaging, and run a prioritized experimentation roadmap.

Qualifications

• 4+ years of growth marketing to a technical or developer audience.
• Strong written communication translating technical value to users.
• Proven craft in lifecycle programs across onboarding, activation, adoption.
• Experience with multi-product expansion and lifecycle triggers.

Responsibilities

• Own growth and expansion concepts across onboarding, activation, adoption, re-engagement, and reactivation.
• Lead expansion campaigns to drive multi-product adoption and footprint growth.
• Build segmentation and personalization from product usage and lifecycle data.
• Run a prioritized experimentation roadmap with test designs and metrics.
• Collaborate with Product to align lifecycle communications and in-product experiences.
• Explore AI to create new value for customers and speed up work.
• Create reusable playbooks and operating processes for lifecycle marketing.
• Partner with Developer Relations, Community, and Education to boost adoption.

Skills

Growth marketing

Lifecycle marketing

B2B SaaS

Technical audience

Tools

Marketing Automation

Product analytics

Job description

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the growth and expansion journey within our R&D Product Department. You will define strategy, lead experiments, and help customers onboard and adopt multiple products.

This individual-contributor role collaborates with Growth Marketers, Growth Product Managers, Product, Marketing, and Data Science to build segmentation, personalize messaging, and run a prioritized experimentation roadmap.