Product-Led Growth Marketing Manager (Multi-Product SaaS)

International Business Machines Corporation; Tucson (AZ); On-site; USD 90,000 - 150,000; Full time

Job summary

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the expansion journey for technical users and drive multi-product adoption across the customer lifecycle.

The role sits in Confluent’s R&D Product Department, collaborating with Growth Marketers, Growth Product Managers, Product, Marketing, and Data Science to define strategy, run experiments, and help customers onboard and adopt multiple products.

Qualifications

• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing.
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user.
• Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence. You move from ambiguity to a clear hypothesis, a shipped test, and a decision.

Responsibilities

• Own growth and expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Skills

Growth marketing

Lifecycle marketing

Product-led growth

B2B SaaS marketing

Technical audience marketing

Strong written communication

Tools

Marketo

Amplitude

Job description

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the expansion journey for technical users and drive multi-product adoption across the customer lifecycle.

The role sits in Confluent’s R&D Product Department, collaborating with Growth Marketers, Growth Product Managers, Product, Marketing, and Data Science to define strategy, run experiments, and help customers onboard and adopt multiple products.