Growth Marketing Manager, Multichannel Campaigns & Events

Zymo Research Corporation; Tustin (CA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life

401(k) with matching

Employee Referral Bonus

Complimentary fruit, snacks, and daily

Complimentary catered lunches on team

EV charging access

Cell phone stipend

Job summary

Zymo Research Corporation in California is seeking a Marketing Manager to oversee online and offline initiatives, manage programs, and drive brand awareness, lead generation, and conversions.

You will lead campaigns from briefing to execution, collaborate with cross-functional teams, manage timelines and budgets using Monday, and develop assets with the Creative Services team. This role emphasizes strategic thinking and stakeholder influence to meet business objectives.

Qualifications

• Minimum 5 years of non-internship experience in integrated marketing campaign management.
• Bachelor’s degree in marketing, business, communications or related field required.
• Strong experience with multi-channel campaigns and lead generation.

Responsibilities

• Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics.
• Collaborate with commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
• Author creative briefs and work with Creative Services to develop assets aligned with campaign objectives.
• Own development, promotion, and execution of webinars and online events, including audience growth.
• Track and optimize campaign performance using data-driven insights for continuous improvement.
• Drive event and conference promotions, marketing plans, collateral, and promotional materials.
• Assist with special brand marketing programs and promotions as needed.

Skills

Campaign management

Go-to-market strategies

Cross-functional collaboration

Analytics

Project management

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Marketing automation tools

AI-enabled marketing tools

Job description

Zymo Research Corporation in California is seeking a Marketing Manager to oversee online and offline initiatives, manage programs, and drive brand awareness, lead generation, and conversions.

You will lead campaigns from briefing to execution, collaborate with cross-functional teams, manage timelines and budgets using Monday, and develop assets with the Creative Services team. This role emphasizes strategic thinking and stakeholder influence to meet business objectives.