Digital Channel Manager

Zymo Research Corporation; Tustin (CA); In loco; USD 110.000 - 125.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

401(k) with matching

Employee referral bonus

Fruit and snacks

Catered lunches on Thursdays

EV charging

Cell phone stipend

Descrizione del lavoro

Zymo Research Corporation in California is seeking a Digital Channel Manager to lead strategy, performance, and optimization of our digital growth channels. You will own paid media strategy, paid search, SEO/AEO, and provide insights across organic channels including email and social.

This player-manager role requires setting strategy, guiding execution, diagnosing performance, and developing a direct report while staying close to execution to drive continuous improvement.

Competenze

• 7+ years in digital channel strategy or growth marketing.
• Hands-on Google Ads knowledge with paid search experience.
• Experience managing paid media budgets and ROI metrics.
• Strong analytical, data-driven decision making.
• Ability to lead a direct report and collaborate cross-functionally.
• Experience using dashboards and marketing performance data.

Mansioni

• Own strategy and performance for paid digital channels (Google Ads, paid social, YouTube, display, retargeting).
• Lead SEO and AEO strategy in partnership with web, content, and communications teams.
• Coordinate tracking across GA4, GTM, UTMs, pixels, landing pages, and CRM handoffs.
• Provide channel insights, reporting, and optimization recommendations.
• Manage one direct report; align with Creative, Web, Campaigns, Product Marketing, Sales, and Communications.

Conoscenze

Digital channel strategy

Paid media

Google Ads

SEO/AEO

Analytics dashboards

Leadership

Team management

Budget management

Strumenti

GA4

Google Tag Manager

UTMs

CRM tracking

Pixel management

Descrizione del lavoro

Zymo Research is seeking a Digital Channel Manager to lead the strategy, performance, and optimization of our most important digital growth channels.

This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

Join us in making a meaningful impact!

Essential Duties and Responsibilities:

Zymo Research is seeking a Digital Channel Managerto lead the strategy, performance, and optimization of our most important digital growth channels.

This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

What You’ll Own

Paid Media & Channel Strategy

Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.

Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo’s visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.

Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day‑to‑day execution of every organic channel.

Insights, Reporting & Optimization

Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact.

Tracking & Measurement

Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes.

Team & Cross-Functional Leadership

Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.

What We’re Looking For

• 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
• Deep hands‑on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
• Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
• Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
• Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
• Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
• Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
• Clear communication skills with the ability to translate data into actionable guidance for leadership and cross‑functional teams.
• 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Preferred Qualifications

• B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
• Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
• Experience with LinkedIn Ads, YouTube, display, retargeting, third‑party media partners, and paid social strategy.
• Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

About Us:

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast‑based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!

Compensation, Benefits, and Perks:

The estimated base compensation range for this position is $110,000 to $125,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Zymo Research also offers competitive benefits and perks including:

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

Location:

Onsite – Zymo Research - 2961 Dow Avenue, Tustin, CA 92780