Growth Marketing Manager – Laundry SaaS

Xplor; Utah; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Parental Leave

Volunteer days off

Diversity & Inclusion initiatives

Mental health support

Flexible working

Job summary

Xplor is seeking a Marketing Manager for Laundry SaaS in North America. You will drive demand and pipeline growth, lead product marketing and content programs, and collaborate with Product and Sales to improve the customer experience.

This role requires strong demand generation, lifecycle marketing, and strategic GTM planning in a hybrid setup with a Utah-based office. The position emphasizes campaign leadership, cross-functional collaboration, and a data-driven approach to improve ROI and

Qualifications

• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership.

Responsibilities

• Grow market share for Laundry SaaS products by optimizing demand channels and creating new ones.
• Increase wallet share through lifecycle campaigns (up-sell, cross-sell, churn reduction).
• Own messaging, positioning and launch for Laundry SaaS, improving conversions and satisfaction.
• Collaborate with Product to shape roadmap priorities and GTM plans.

Skills

B2B SaaS marketing

Lifecycle campaigns

Campaign management

Content marketing

Demand generation

Budget ownership

Cross-functional teamwork

Data-driven decisions

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation

CRM

Analytics tools

Job description

Xplor is seeking a Marketing Manager for Laundry SaaS in North America. You will drive demand and pipeline growth, lead product marketing and content programs, and collaborate with Product and Sales to improve the customer experience.

This role requires strong demand generation, lifecycle marketing, and strategic GTM planning in a hybrid setup with a Utah-based office. The position emphasizes campaign leadership, cross-functional collaboration, and a data-driven approach to improve ROI and