Growth-Focused Marketing Manager, Laundry SaaS

Xplor Education; Salt Lake City (UT); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid Parental Leave

#GiveBackDays

Diversity & Inclusion initiatives

Free mental health support

Flexible working arrangements

Job summary

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit, responsible for driving demand and pipeline growth in North America. This role leads product marketing and content programs to improve the customer experience and expand revenue through upsell, cross-sell, and churn reduction.

The candidate will own messaging, launch plans, and collaborate with Product and Sales to shape the go-to-market strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.

Responsibilities

• Grow market share for Laundry SaaS products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline.
• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention.
• Promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion.
• Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel.
• Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction.
• Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period.
• Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets.
• Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them.
• Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.

Education

Bachelor's degree or equivalent

Job description

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit, responsible for driving demand and pipeline growth in North America. This role leads product marketing and content programs to improve the customer experience and expand revenue through upsell, cross-sell, and churn reduction.

The candidate will own messaging, launch plans, and collaborate with Product and Sales to shape the go-to-market strategy.