Growth Marketing Manager - B2B2C Brand & Demand

One Pass Solutions; Minneapolis (MN); Hybrid; USD 90,000 - 107,000; Full time

Job summary

One Pass Solutions, Inc. is seeking a seasoned Marketing Manager to drive growth, awareness, and engagement across consumer and business audiences. The role supports integrated marketing strategies, brand strength, and marketing tools that enable enrollment and utilization.

The candidate should bring 4–6 years in B2B2C marketing, brand management, and client-facing support. The position emphasizes collaboration across growth, product, and creative teams, with a flexible hybrid work model in

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4-6 years in marketing, brand management, or demand generation.
• Experience supporting B2B marketing and lead gen.
• Experience in B2B2C campaigns.
• Experience creating client-facing collateral.
• Experience partnering across cross-functional teams.
• Strong project management with multiple priorities.

Responsibilities

• Support demand generation programs targeted toward health plans, employers, brokers, and other strategic audiences.
• Develop and execute lead generation campaigns across digital, content, events, and partner channels.
• Partner with growth team to create marketing programs that accelerate pipeline growth.
• Measure marketing performance and report on key lead generation metrics, campaign effectiveness, and ROI.
• Develop client-specific marketing materials to support member acquisition, engagement, and retention.
• Customize assets to align with client brands, audiences, and market needs.
• Manage production and distribution of marketing toolkits and enrollment resources.
• Collaborate with growth and account management teams to support key client initiatives and launches.
• Ensure all materials meet brand, compliance, and quality standards.
• Support development and execution of integrated campaigns driving awareness and engagement for One Pass.

Skills

Lead generation

Brand management

B2B marketing

Data-driven

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Marketing automation

Job description

One Pass Solutions, Inc. is seeking a seasoned Marketing Manager to drive growth, awareness, and engagement across consumer and business audiences. The role supports integrated marketing strategies, brand strength, and marketing tools that enable enrollment and utilization.

The candidate should bring 4–6 years in B2B2C marketing, brand management, and client-facing support. The position emphasizes collaboration across growth, product, and creative teams, with a flexible hybrid work model in