Portfolio Growth Marketing Manager – Remote/Hybrid

Careers with WM Partners' Portfolio Companies; United States; Hybrid; USD 150,000 - 170,000; Full time

Job summary

WM Partners is seeking a Portfolio Marketing Manager to partner with the functional team and portfolio- company leadership to accelerate growth across health, wellness, and consumer brands. This is a hands-on leadership role that balances strategy with execution in a dynamic private equity portfolio.

The ideal candidate has 8+ years in performance/brand marketing, e-commerce growth, and cross-channel campaigns, with strong analytics and agency management.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field or equivalent experience.
• 8+ years of management experience in performance/brand growth, e-commerce, or go-to-market roles with full-channel P&Ls.
• Experience in consumer packaged goods or health/wellness categories.
• Proven ability to grow D2C/e-commerce businesses and optimize lifecycle levers.
• Hands-on ability to plan and optimize campaigns across multiple channels.
• Ability to tie marketing activities to revenue growth and ROI.
• Experience managing marketing budgets and allocating resources by impact.
• Strong analytical skills to translate data into decisions.
• Experience managing agencies and cross-functional stakeholders.

Responsibilities

• Assess each portfolio company’s brand, customer journey, and growth opportunities.
• Develop prioritized marketing plans aligned with revenue, profitability, and acquisition goals.
• Lead or support go-to-market strategies for new products, channels, and brand initiatives.
• Analyze and optimize D2C/e-commerce performance across acquisition, conversion, retention, and CLV.
• Plan, execute, and optimize paid growth programs across digital channels.
• Develop lifecycle and retention strategies (email, SMS, loyalty, subscription, win-back).
• Support brand marketing, partnerships, events, and experiential programs.
• Establish performance targets, reporting, testing roadmaps, and measurement practices.
• Manage relationships with agencies, vendors, media partners, and other resources.
• Collaborate with portfolio-company executives to move from recommendation to execution.
• Capture playbooks and share insights across WM Partners portfolio.
• Utilize AI and automation to accelerate research, content, analysis, and execution.

Skills

Performance marketing

Brand marketing

Growth marketing

E-commerce

Go-to-market

Budget management

Analytics

Agency/vendor management

Education

Bachelor's degree in marketing/related field

Tools

CRM platforms

Analytics tools

AI-enabled marketing tools

Job description

WM Partners is seeking a Portfolio Marketing Manager to partner with the functional team and portfolio- company leadership to accelerate growth across health, wellness, and consumer brands. This is a hands-on leadership role that balances strategy with execution in a dynamic private equity portfolio.

The ideal candidate has 8+ years in performance/brand marketing, e-commerce growth, and cross-channel campaigns, with strong analytics and agency management.