Growth Marketing Manager — Healthtech (Hybrid)

Droxi; Boston (MA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Droxi, a US-based startup, is looking for a seasoned marketing professional to help shape growth in a fast-paced environment. You’ll collaborate with the CEO and a small team to execute strategies across paid and organic channels, SEO, email, and events, driving measurable impact.

You’ll own demand generation, lead qualification, and CRM workflows, with hands-on work on Wix sites, Canva-created assets, and a data-driven approach to optimize the funnel and KPIs for growth in healthtech.

Qualifications

• 5+ years in marketing, including startup speed and pace.
• Strategic and hands-on with social platforms.
• Experience in Demand Generation: campaigns across LinkedIn, Google, forums, and email.
• Hands-on with HubSpot or similar CRM platform.
• Strong lead funnel management, optimization and measurement.
• Data-driven with ability to extract insights from analytics.
• Familiarity with A/B testing tools and methodologies.

Responsibilities

• Demand generation: hands-on management of paid and organic advertising, social media, online lead gen, SEO, email marketing.
• Lead quality: convert campaigns into qualified leads for sales.
• Marketing CRM: manage automation platforms, lists, segmentation.
• Website optimization: content, design, and functionality on Wix.
• Performance reporting: dashboards to track funnel and KPIs.
• Field marketing support.

Skills

Demand generation

Lead management

Strategic planning

Social media marketing

Data-driven mindset

A/B testing

Tools

HubSpot

Canva

Wix

Job description

Droxi, a US-based startup, is looking for a seasoned marketing professional to help shape growth in a fast-paced environment. You’ll collaborate with the CEO and a small team to execute strategies across paid and organic channels, SEO, email, and events, driving measurable impact.

You’ll own demand generation, lead qualification, and CRM workflows, with hands-on work on Wix sites, Canva-created assets, and a data-driven approach to optimize the funnel and KPIs for growth in healthtech.