Marketing Manager

Droxi; Boston (MA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Droxi, a US-based startup, is looking for a seasoned marketing professional to help shape growth in a fast-paced environment. You’ll collaborate with the CEO and a small team to execute strategies across paid and organic channels, SEO, email, and events, driving measurable impact.

You’ll own demand generation, lead qualification, and CRM workflows, with hands-on work on Wix sites, Canva-created assets, and a data-driven approach to optimize the funnel and KPIs for growth in healthtech.

Qualifications

• 5+ years in marketing, including startup speed and pace.
• Strategic and hands-on with social platforms.
• Experience in Demand Generation: campaigns across LinkedIn, Google, forums, and email.
• Hands-on with HubSpot or similar CRM platform.
• Strong lead funnel management, optimization and measurement.
• Data-driven with ability to extract insights from analytics.
• Familiarity with A/B testing tools and methodologies.

Responsibilities

• Demand generation: hands-on management of paid and organic advertising, social media, online lead gen, SEO, email marketing.
• Lead quality: convert campaigns into qualified leads for sales.
• Marketing CRM: manage automation platforms, lists, segmentation.
• Website optimization: content, design, and functionality on Wix.
• Performance reporting: dashboards to track funnel and KPIs.
• Field marketing support.

Skills

Demand generation

Lead management

Strategic planning

Social media marketing

Data-driven mindset

A/B testing

Tools

HubSpot

Canva

Wix

Job description

Who We Are

At Droxi, we’re improving the medical world by solving one of healthcare’s biggest headaches - EHR inbox overload. Our AI-powered solution is like the ultimate assistant, taking care of the tedious stuff so healthcare providers can get back to what they love: practicing medicine. We’re a small but mighty team and every day we’re working on something that truly makes a difference. If you’re passionate about healthcare and tech, you’ll love what we’re building here.

Who We Are

At Droxi, we’re improving the medical world by solving one of healthcare’s biggest headaches - EHR inbox overload. Our AI-powered solution is like the ultimate assistant, taking care of the tedious stuff so healthcare providers can get back to what they love: practicing medicine. We’re a small but mighty team and every day we’re working on something that truly makes a difference. If you’re passionate about healthcare and tech, you’ll love what we’re building here.

What You Will Do

In this role, you'll take a major part in our small, high-caliber marketing team - shaping strategic plans and executing creative ideas using cutting-edge tools and rapid A/B testing. You'll play a key role in turning marketing concepts into measurable impact, partner closely with the CEO, and be part of growing this team as we take our growth efforts to the next level.

• Demand generation: hands-on management of paid and organic advertising, social media, online lead gen programs, SEO, email marketing.


• Lead quality: turn campaigns into qualified, relevant leads that move the needle for sales.


• Marketing CRM: Marketing automation platform and all connected systems, lists & segmentation


• Website (hands-on optimization of content, design, functionality- built on Wix)


• Performance reports and dashboards to track and optimize marketing funnel and KPIs


• Field marketing support.

Requirements

Who You Are

• +5 years of experience in marketing, including at least 3 years in a fast-paced startup environment.


• Strategic and hands-on experience with social media platforms.


• Proven experience in Demand Generation: managing campaigns across LinkedIn, Google, forums, and email marketing.


• Hands-on experience with HubSpot or a similar CRM platform.


• Strong understanding of lead funnel management - building, optimizing, and measuring performance.


• Data-driven mindset with the ability to analyze data and extract insights.


• Familiarity with A/B testing tools and methodologies.


• Proficiency with Canva or similar tools for basic visual content creation (design background not required).


• Understanding of the U.S. healthcare system or prior experience in healthtech.

Why you will love it here

At Droxi, we're not just building a product; we're on a mission to make a positive impact in the world of healthcare. As a small, dynamic startup, every team member plays a vital role in our success. You’ll be working in an environment where your contributions truly matter, and where your voice is heard. We believe in taking care of our people, and we’re committed to ensuring that everyone is happy and fulfilled in their work. Our hybrid work model offers the flexibility to balance your personal and professional life, while still being connected to a supportive, close-knit team. Plus, you’ll be part of a company that’s dedicated to doing more good than harm, with a focus on improving the lives of healthcare providers and patients alike. If you’re looking for a place where your work has real meaning, and where you’re valued as both a professional and a person, you’ll find it here at Droxi.