Growth Marketing Manager: Founder Inbound Growth

Rho; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Healthcare benefits

Paid time off

Job summary

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow.

Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there. You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand.

Qualifications

• 3 to 6 years in growth or performance marketing at a B2B fintech or startup.
• Hands-on experience with at least two channels: paid acquisition, SEO/content, partnerships, outbound.
• Comfort owning a number and reporting against it from the data, using SQL or BI tools.
• Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief.
• Knowledge of the founder and startup ecosystem is a strong plus.

Responsibilities

• Own the inbound incorporation growth plan and decide which channels get time and budget.
• Run paid acquisition (search, social, retargeting) aimed at founders forming a company.
• Build content and SEO assets so founders searching for incorporation help find Rho.
• Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms.
• Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations.
• Work with Product to improve conversion from landing page to completed incorporation.
• Track channel performance weekly, scale what works, and cut what doesn’t.

Skills

Growth marketing

Performance marketing

Paid acquisition

SEO/content

Partnerships

Outbound

Data analysis

Tools

SQL

BI tools

Job description

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow.

Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there. You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand.