Growth Marketing Manager

Rho; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Healthcare benefits

Paid time off

Job summary

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow.

Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there. You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand.

Qualifications

• 3 to 6 years in growth or performance marketing at a B2B fintech or startup.
• Hands-on experience with at least two channels: paid acquisition, SEO/content, partnerships, outbound.
• Comfort owning a number and reporting against it from the data, using SQL or BI tools.
• Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief.
• Knowledge of the founder and startup ecosystem is a strong plus.

Responsibilities

• Own the inbound incorporation growth plan and decide which channels get time and budget.
• Run paid acquisition (search, social, retargeting) aimed at founders forming a company.
• Build content and SEO assets so founders searching for incorporation help find Rho.
• Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms.
• Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations.
• Work with Product to improve conversion from landing page to completed incorporation.
• Track channel performance weekly, scale what works, and cut what doesn’t.

Skills

Growth marketing

Performance marketing

Paid acquisition

SEO/content

Partnerships

Outbound

Data analysis

Tools

SQL

BI tools

Job description

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the Role

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow. Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there.

You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand. You’ll be judged on incorporations started and completed each month, and on how many of those founders go on to fund their Rho accounts.

Key Responsibilities

• Own the plan for inbound incorporation growth, and decide which channels get your time and budget

• Run paid acquisition (search, social, retargeting) aimed at founders who are forming a company

• Build content and SEO/AEO assets so founders searching for incorporation help find Rho

• Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms

• Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations

• Work with Product to improve conversion from landing page to completed incorporation

• Track channel performance weekly, scale what works, and cut what doesn’t

Requirements

• 3 to 6 years in growth or performance marketing, ideally at a B2B fintech or a startup-focused company

• Hands-on experience with at least two of: paid acquisition, SEO/content, partnerships, outbound

• Comfortable owning a number and reporting against it from the data, using SQL or BI tools

• Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief

• Knowledge of the founder and startup ecosystem is a strong plus

Our people are our most valuable asset. The budgeted salary for this role is $120,000 - $180,000. Salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.