Founding Growth Marketer - Brand & Growth Lead

Circleback; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Circleback is looking for someone to own marketing at Circleback. You’d be the first person in this role–which means there’s no playbook and no existing team. Just a product people love and a lot of room to run.

You’ll figure out how to grow awareness, build buzz around what we’re shipping, and create systems that turn attention into customers. You’ll own brand positioning, messaging, and the end-to-end user journey, moving fast and delivering measurable results.

Qualifications

• You’ve owned the full marketing function at an early-stage company.
• You’re comfortable with brand and positioning work but equally excited about experiments, automations, and data.
• You move fast, you’re resourceful, and you don’t need someone to tell you what to do next.

Responsibilities

• Find creative, scrappy ways to get Circleback in front of more people and figure out distribution.
• Build and run growth experiments across channels (paid, organic, community, partnerships, content).
• Drum up buzz for product launches and coordinate releases.
• Define and own Circleback’s brand positioning and messaging.
• Map the user journey from first touch to deployment and fix drop-offs.
• Set up automated growth systems that compound over time.
• Dig into product and user data to identify opportunities.
• Explore sales-assisted motions for expanding within companies.
• Work with contractors or agencies as needed for design, ads, or other specialized work.

Skills

Brand positioning

Experimentation

Automation

Data analysis

Written communication

Job description

Circleback is looking for someone to own marketing at Circleback. You’d be the first person in this role–which means there’s no playbook and no existing team. Just a product people love and a lot of room to run.

You’ll figure out how to grow awareness, build buzz around what we’re shipping, and create systems that turn attention into customers. You’ll own brand positioning, messaging, and the end-to-end user journey, moving fast and delivering measurable results.