Growth Marketing Manager for TikTok & App Growth

The Breadwinners Club; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

The Breadwinners Club seeks a Growth Marketing Manager to own growth strategy and execution for ~3–5 client accounts. This role sits at the intersection of content strategy, analytics, creator management, and client ownership, with day-to-day decision-making and performance-driven expectations.

You’ll guide content, data analysis, and creator coordination to drive installs and client success in a fast-moving agency setting.

Qualifications

• 2–5+ years of experience in growth marketing, content, or account ownership roles.
• Strong TikTok instincts and short-form creative intuition.
• Experience managing multiple clients or projects at once.
• Comfortable reading data and explaining why something worked.
• Clear, confident communicator with clients and creators.
• Organized, proactive, and decisive.
• Chronically online, culturally fluent, and performance-oriented.

Responsibilities

• Own growth strategy and execution for 3–5 active clients.
• Act as the primary point of contact, managing expectations, updates, and alignment.
• Deeply understand each client’s app, funnel, and acquisition goals.
• Run client check-ins and present performance insights, learnings, and next steps.
• Build and iterate TikTok content strategies designed to drive installs.
• Oversee production of 100+ videos per month per client.
• Develop and refine content briefs, hooks, formats, and narratives.
• Guide creators through feedback, iteration, and approvals.
• Spot patterns in winning content and turn them into repeatable systems.
• Track trends, formats, audios, and cultural moments.

Skills

TikTok instincts

Account ownership

Multi-client management

Data storytelling

Client communication

Organized planning

Cultural fluency

Job description

The Breadwinners Club seeks a Growth Marketing Manager to own growth strategy and execution for ~3–5 client accounts. This role sits at the intersection of content strategy, analytics, creator management, and client ownership, with day-to-day decision-making and performance-driven expectations.

You’ll guide content, data analysis, and creator coordination to drive installs and client success in a fast-moving agency setting.