Associate Director, Growth Marketing

Jam City; Culver City (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Unlimited vacation, paid sick days &/o

Medical, dental, vision coverage

Life Insurance

401k

Commuter Benefits

Catered Lunches

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

Job summary

Jam City is seeking an Associate Director of Growth Marketing to lead data-driven growth across paid and organic channels, including UA, ASO, and creative strategy, with a focus on maximizing revenue and ROAS for our mobile games portfolio.

You will oversee global acquisition programs, manage multi-million-dollar budgets, and collaborate with studios, publishing, product marketing, and analytics teams to scale growth. Compensation reflects market range and location.

Qualifications

• 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).
• Proven track record of managing both paid acquisition and organic growth/ASO strategies.
• Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.
• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.
• Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.
• Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.
• Excellent oral and written communication skills.
• Experience hiring and managing a world-class team of growth marketers and/or creative strategists.
• Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).
• Relentlessly high standards and a sharp attention to detail.
• Ability to plan strategically, but stay on top of tactical execution.

Responsibilities

• Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.
• Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.
• Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.
• Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.
• Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.
• Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.
• MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.
• Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
• Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.
• Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.

Skills

Analytical mindset

Communication skills

Leadership

Strategic thinking

Test & learn culture

Tools

Excel

Adjust

Sensor Tower

AppTweak

Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.

PERKS & BENEFITS

• Unlimited Vacation, Paid Sick Days & Holidays
• 100% Employee Covered Medical, Dental, Vision Plan Base Plan
• Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
• Catered Lunches & Well-stocked Kitchens
• Yoga & Wellness Activities
• Happy Hours
• Company Events
• Dog Friendly

Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration.

The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games.

This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization. We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities.

RESPONSIBILITIES

• Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.
• Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.
• Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.
• Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.
• Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.
• Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.
• MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.
• Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
• Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.
• Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.

REQUIREMENTS

• 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).
• Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.
• Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.
• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.
• Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.
• Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.
• Excellent oral and written communication skills.
• Experience hiring and managing a world-class team of growth marketers and/or creative strategists.
• Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).
• Relentlessly high standards and a sharp attention to detail.
• Ability to plan strategically, but stay on top of tactical execution.

In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City’s total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance. Pay Rate: $130,000- $160,000 per year

We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.