Growth Marketing Manager

Jam City; Culver City (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Unlimited vacation

Medical, Dental, Vision

Life insurance

401k

Commuter benefits

Catered lunches

Yoga & wellness

Happy hours

Dog friendly

Company events

Job summary

Jam City is seeking an experienced Growth Marketing Manager to drive UA and ASO for our top-grossing mobile games from our Los Angeles office. The role requires data-driven decision making, cross-functional collaboration, and hands-on management of large marketing budgets across social channels and ad networks.

You will own creative strategy, optimize store assets, and partner with studios and lifecycle teams to grow organic and paid performance.

Qualifications

• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record of owning or influencing creative strategy and ASO for mobile apps or games.
• Deep analytical mindset with data-driven decision making; translate test results into growth strategies.
• Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google Ads, AppLovin) and using ASO tools like AppTweak.
• Advanced data skills: Excel/Sheets; knowledge of SQL, Databricks, Tableau is a major plus.
• Experience in the social/mobile game industry is preferred.
• On-site 5 days a week.
• BA/BS Degree in Marketing, Finance, Economics, or a quantitative field.

Responsibilities

• Budget & Campaign Management: Manage large marketing budgets across social channels and networks.
• Creative Strategy Ownership: Lead end-to-end UA creative strategy and test formats for performance.
• ASO Strategy Ownership: Define ASO and optimize store assets to align with paid UA.
• Performance Optimization: Improve ROAS, LTV, ARPU, and organic multiplier.
• Partner & Channel Expansion: Evaluate new acquisition channels and optimization tools.
• Cross-Functional Collaboration: Work with studios, creative services, and lifecycle marketing.

Skills

Mobile UA

ASO

Analytics

Budget management

Cross-functional

Paid social ads

Education

BA/BS in Marketing, Finance, Economics, or quantitative field

Tools

AppTweak

SQL

Databricks

Tableau

Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.

PERKS & BENEFITS

• Unlimited Vacation, Paid Sick Days & Holidays
• 100% Employee Covered Medical, Dental, Vision Plan Base Plan
• Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
• Catered Lunches & Well-stocked Kitchens
• Yoga & Wellness Activities
• Happy Hours
• Company Events
• Dog Friendly

Jam City is on the hunt for an experienced Growth Marketing Manager, located at our Los Angeles office, to work on several of Jam City’s top-grossing mobile games. The perfect candidate will drive Jam City’s mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies.

We are looking for a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle. If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you.

RESPONSIBILITIES

• Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.

• Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.

• ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.

• Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.

• Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.

• Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.

REQUIREMENTS

• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
• Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
• Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
• Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.
• Experience working in the social/mobile game industry is highly preferred.
• on-site 5 days a week
• BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields

NICE TO HAVE

• knowledge and passion for mobile games!

In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City’s total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance. Pay Rate: $110,000- $130,000 per year

We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.