Growth Marketing Manager

Jam City Inc; Culver City (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Unlimited vacation

Medical/Dental/Vision

Life Insurance

401k

Lunches

Yoga & wellness

Happy hours

Company events

Dog friendly

Job summary

Jam City Inc in Los Angeles is seeking an experienced Growth Marketing Manager to drive mobile growth with data-driven UA, creative testing, and ASO strategies. You will own budgets, partner with cross-functional teams, and optimize paid and organic funnels across social channels and app stores.

The ideal candidate has 3–5 years in mobile marketing, hands-on campaign management on Meta, Google, and AppLovin, plus strong Excel/SQL skills and a passion for games.

Qualifications

• 3–5 years in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record in creative strategy and ASO for mobile apps or games.
• Strong data-driven decision making and analytical mindset.

Responsibilities

• Budget & Campaign Management across social channels, ad networks, and DSPs.
• Create and own UA creative strategy and testing roadmaps.
• Define and execute ASO strategies with keyword optimization and store asset testing.
• Optimize channel, creative, and store performance focusing on ROAS, LTV, ARPU.

Skills

Data-driven decision making

Excel/Google Sheets

SQL

Databricks/Tableau

ASO

Meta Ads/Google Ads/AppLovin

A/B testing

Education

BA/BS in Marketing/Finance/Economics

Tools

AppTweak

Excel

Databricks

Tableau

Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.

PERKS & BENEFITS

• Unlimited Vacation, Paid Sick Days & Holidays
• 100% Employee Covered Medical, Dental, Vision Plan Base Plan
• Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
• Catered Lunches & Well-stocked Kitchens
• Yoga & Wellness Activities
• Happy Hours
• Company Events
• Dog Friendly

Jam City is on the hunt for an experienced Growth Marketing Manager, located at our Los Angeles office, to work on several of Jam City's top-grossing mobile games. The perfect candidate will drive Jam City's mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies.

We are looking for a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle. If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you.

RESPONSIBILITIES

• Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
• Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
• ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
• Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
• Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
• Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.

REQUIREMENTS

• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
• Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
• Hands‑on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
• Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.
• Experience working in the social/mobile game industry is highly preferred.
• on‑site 5 days a week
• BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields

NICE TO HAVE

• knowledge and passion for mobile games!

In compliance with local law, we are disclosing the compensation for this role.The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full‑time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.Pay Rate: $110,000- $130,000 per year

CHECK OUT LIFE AS A JAM CITIZEN

• Company news and events on our LinkedIn
• Company Blog
• Employee Feedback on our Comparably page
• Find videos on our teams and games on our Youtube

OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION

We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

ABOUT JAM CITY

Jam City is a leading entertainment studio with a proven track record of creating some of the world’s most beloved casual puzzle and story-driven mobile games. As the creative force behind fan-favorite, award-winning titles such as Harry Potter: Hogwarts Mystery, Cookie Jam and Panda Pop, Jam City develops engaging and dynamic games that become an enduring part of our players’ lives. The company is headquartered in Los Angeles with a global network of studios and talent. For more information, please visit www.jamcity.com.