Growth Marketing Manager (Contract) - Data-Driven

Payactiv; Milpitas (CA); On-site; USD 83,000 - 152,000; Full time

Job summary

Payactiv in Milpitas, California, is seeking a Growth Marketing Manager (contractor) to join the User Lifecycle Growth team. You will drive multi-channel campaigns, optimize acquisition and engagement with data-driven experiments, and collaborate across stakeholders.

The role requires hands-on analytics, SQL, and familiarity with Braze, Mixpanel, GA, and Looker. Strong communication and a proactive, growth-minded mindset are essential.

Qualifications

• 5+ years professional experience in database marketing, marketing analytics or growth marketing.
• Understanding of A/B testing, funnel analysis, and customer segmentation.
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations.
• Highly organized and detail-oriented with a positive attitude and a "can do," solution-oriented mindset.
• Advanced Microsoft Excel and Google Sheets skills with ability to manipulate and analyze large datasets.
• Familiarity with lifecycle marketing platforms (Braze, Iterable, MoEngage) and product analytics tools (Mixpanel, GA, Pendo).
• Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred.
• Working knowledge in SQL and comfort with BI tools (Looker, Tableau, Amplitude, or similar) a plus.

Responsibilities

• Drive execution and deliver timely, relevant messaging for core product initiatives from inception to launch across multiple channels including email, push notifications and in-app messaging
• Design and implement A/B and multivariate tests including hypothesis development, test design, sample sizing and evaluation of success
• Collaborate with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
• Use data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
• Analyze performance data to identify opportunities across the funnel in order to increase enrollment and usage rates
• Provide actionable insights to stakeholders turning complex findings into a clear narrative that can influence decision-making and accelerate growth.

Skills

Growth marketing

A/B testing

Funnel analysis

Customer segmentation

SQL

Data-driven decision making

Tools

Braze

Iterable

MoEngage

Mixpanel

GA

Pendo

Looker

Tableau

Amplitude

Job description

Payactiv in Milpitas, California, is seeking a Growth Marketing Manager (contractor) to join the User Lifecycle Growth team. You will drive multi-channel campaigns, optimize acquisition and engagement with data-driven experiments, and collaborate across stakeholders.

The role requires hands-on analytics, SQL, and familiarity with Braze, Mixpanel, GA, and Looker. Strong communication and a proactive, growth-minded mindset are essential.