Growth Marketing Manager

DomainTools; Boston (MA); On-site; USD 90,000 - 125,000; Full time

Job summary

DomainTools is hiring for a hands-on Growth/Demand Generation marketer focused on driving funnel growth across websites, paid channels, and the full buyer journey. You will run experiments from first visit to qualified opportunity, optimize conversions, and collaborate with Product Marketing, Product, Sales, and RevOps to scale impact.

You’ll own experimentation, website optimization, paid acquisition, and organic growth initiatives, applying analytics to reduce costs and grow pipeline.

Qualifications

• 4-7 years of B2B growth, performance, or demand generation marketing.
• Proven track record of experiments that improve conversion, acquisition cost, or pipeline.
• Hands-on experience with paid search and paid social; budget management and bid optimization.
• Website/CRO experience including landing pages testing and analytics setup with GA/Optimizely/VWO.
• Working knowledge of SEO fundamentals.
• Marketo experience building programs and reporting; Salesforce fluency.

Responsibilities

• Experimentation and funnel growth: build roadmap, run tests, share learnings.
• Website, digital, and search: optimize landing pages, CTAs, run A/B tests, lift conversions.
• Paid acquisition: manage paid search and paid social; retargeting to lower CAC.
• Organic growth: collaborate on SEO strategy to grow high-intent traffic.
• AI and MarTech with discipline: build AI-assisted workflows for personalization.
• Analytics and cross-functional partnership: measure funnel analytics, improve attribution, collaborate with RevOps/Product/Sales.

Skills

B2B growth marketing

Experimentation

Paid search

Paid social

CRO / landing page optimization

SEO fundamentals

Analytics

Written communication

Tools

Marketo

Salesforce

Job description

Every attack runs on internet infrastructure, and DomainTools maps that infrastructure better than anyone.

For over 25 years, elite security teams have used DomainTools to spot malicious infrastructure before it's used against them. Today we're in an active growth phase{{:}} shipping new products, expanding our intelligence platform beyond its DNS roots, and building for AI-native security operations.

Our platform covers domains, IPs, hostnames, SSL certificates, passive DNS, real-time threat feeds, and AI-native integrations, with visibility into 97% of the internet. Iris, DNSDB, our real-time feeds, and our new MCP Server power security teams at Fortune 500 companies, U.S. federal agencies, and leading SOCs.

We're not chasing a category. We define it, and we're accelerating.

The Mission

Every attack runs on internet infrastructure, and DomainTools maps that infrastructure better than anyone.

For over 25 years, elite security teams have used DomainTools to spot malicious infrastructure before it's used against them. Today we're in an active growth phase{{:}} shipping new products, expanding our intelligence platform beyond its DNS roots, and building for AI-native security operations.

Our platform covers domains, IPs, hostnames, SSL certificates, passive DNS, real-time threat feeds, and AI-native integrations, with visibility into 97% of the internet. Iris, DNSDB, our real-time feeds, and our new MCP Server power security teams at Fortune 500 companies, U.S. federal agencies, and leading SOCs.

We're not chasing a category. We define it, and we're accelerating.

The Opportunity

DomainTools is at an inflection point{{:}} strong product-market fit, a fast-expanding platform, and a market moving toward AI-native security operations. We're building a demand engine to match, and growth marketing is how we find and scale the levers that make it work.

This is a hands-on builder role. You'll run experiments across the website, paid channels, and the full funnel, from first visit to qualified opportunity, and double down on what works. You'll prove impact in conversion rates, efficient acquisition, and pipeline, not vanity metrics.

You’ll report to the Director of Demand Generation and partner closely with Product Marketing, Product, Sales, and RevOps. If you want to own real numbers at a company that’s genuinely in motion, this is your role.

What You’ll Own

Experimentation and Funnel Growth

• Growth experiment roadmap{{:}} Generate, prioritize, and run tests across the funnel, from first visit to qualified opportunity, and share learnings with the team.


• Free-to-paid and expansion{{:}} Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion.

Website, Digital, and Search

• Website as a conversion engine{{:}} Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.


• Paid acquisition{{:}} Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.


• Organic growth{{:}} Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes that grow high-intent traffic.

AI and MarTech, With Discipline

• AI-assisted workflows{{:}} Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.

Analytics and Cross-Functional Partnership

• Measure everything{{:}} Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations.


• Partner across GTM{{:}} Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.

Requirements

Must-haves{{:}}

• 4-7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity


• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline


• Hands-on experience with paid search and paid social, including budget management and bid optimization


• Website and CRO experience{{:}} landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar


• Working knowledge of SEO fundamentals


• Hands-on Marketo experience{{:}} building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce


• Strong analytical skills{{:}} you can build funnel reports, read attribution, and size an opportunity


• Clear writing and the ability to test messaging with a technical audience

Strong plus{{:}}

• Product-led growth experience{{:}} free tiers, trials, or self-serve funnels


• Familiarity with threat intelligence, SecOps, or the security analyst workflow


• SQL or experience working directly with product usage data


• Experience with ABM or intent data platforms (6sense, Demandbase, or similar)


• Experience building AI-assisted or agentic marketing workflows

Compensation

Compensation{{:}} $90K - $125K base salary, plus a 10% annual bonus

Benefits

DomainTools is the global leader for Internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time.

DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.

DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law.