Growth Marketing Manager — ABM & Lifecycle, SF Onsite

Socket.dev; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Unlimited PTO

Daily Lunch

Commuter Reimbursement

Comprehensive Insurance

Health and Wellness Budget

Parental Leave

Job summary

Reducto is seeking a Senior Growth Marketing Manager to build and operate programs that acquire, activate, and re-engage customers from our San Francisco office. You will own paid acquisition and ABM, manage budgets and agencies, and coordinate campaigns with product and sales teams.

The role demands hands-on execution, fluency in lifecycle marketing, and the ability to turn data into tests that scale where it matters most for enterprise customers.

Qualifications

• 5+ years of experience in growth marketing, demand generation, or similar roles.
• Directly managed paid acquisition and linked spend to signups and revenue.
• Built lifecycle campaigns across nurture, onboarding, activation, or re-engagement.
• Experience with ABM programs in collaboration with Sales.

Responsibilities

• Build and execute growth programs across acquisition, activation, conversion, and re-engagement.
• Own paid search, paid social, retargeting, and paid‑agency management.
• Develop Reducto’s ABM program with account selection, list building, tiering, audiences, and Sales coordination.
• Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
• Own lifecycle programs across lead nurture, onboarding, activation, and re‑engagement.
• Define campaign audiences, offers, channel mix, messaging, and success metrics.
• Own channel budgets, performance targets, and criteria for scaling or stopping investments.
• Develop campaign briefs and copy for ads, emails, landing pages, etc.
• Partner across Product Marketing, Content, and Marketing Operations to turn insights into campaigns and experiments.
• Analyze performance and turn insights into new programs and experiments.

Skills

Growth marketing

Demand generation

Performance marketing

ABM

Lifecycle campaigns

Paid acquisition

Analytics and optimization

Campaign management

Job description

Reducto is seeking a Senior Growth Marketing Manager to build and operate programs that acquire, activate, and re-engage customers from our San Francisco office. You will own paid acquisition and ABM, manage budgets and agencies, and coordinate campaigns with product and sales teams.

The role demands hands-on execution, fluency in lifecycle marketing, and the ability to turn data into tests that scale where it matters most for enterprise customers.