Growth Marketing Manager

Socket.dev; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Unlimited PTO

Daily Lunch

Commuter Reimbursement

Comprehensive Insurance

Health and Wellness Budget

Parental Leave

Job summary

Reducto is seeking a Senior Growth Marketing Manager to build and operate programs that acquire, activate, and re-engage customers from our San Francisco office. You will own paid acquisition and ABM, manage budgets and agencies, and coordinate campaigns with product and sales teams.

The role demands hands-on execution, fluency in lifecycle marketing, and the ability to turn data into tests that scale where it matters most for enterprise customers.

Qualifications

• 5+ years of experience in growth marketing, demand generation, or similar roles.
• Directly managed paid acquisition and linked spend to signups and revenue.
• Built lifecycle campaigns across nurture, onboarding, activation, or re-engagement.
• Experience with ABM programs in collaboration with Sales.

Responsibilities

• Build and execute growth programs across acquisition, activation, conversion, and re-engagement.
• Own paid search, paid social, retargeting, and paid‑agency management.
• Develop Reducto’s ABM program with account selection, list building, tiering, audiences, and Sales coordination.
• Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
• Own lifecycle programs across lead nurture, onboarding, activation, and re‑engagement.
• Define campaign audiences, offers, channel mix, messaging, and success metrics.
• Own channel budgets, performance targets, and criteria for scaling or stopping investments.
• Develop campaign briefs and copy for ads, emails, landing pages, etc.
• Partner across Product Marketing, Content, and Marketing Operations to turn insights into campaigns and experiments.
• Analyze performance and turn insights into new programs and experiments.

Skills

Growth marketing

Demand generation

Performance marketing

ABM

Lifecycle campaigns

Paid acquisition

Analytics and optimization

Campaign management

Job description

Reducto is the agentic document platform for leading AI teams who demand enterprise performance at scale. We provide a comprehensive toolkit for working with documents the way a human would, combining custom in-house and leading frontier models to power efficient and accurate document workflows.

We’ve grown rapidly, increasing revenue 8x year over year and partnering with hundreds of companies, from leading AI teams like Harvey, Vanta, and Scale, to enterprise customers across FAANG and top trading firms.

Reducto has raised over $100M from world-class investors including a16z, Benchmark, and First Round Capital.

The Opportunity

As a Senior Growth Marketing Manager at Reducto, you’ll build and operate programs that acquire, activate, and re-engage customers. You’ll own paid acquisition, account-based marketing, lifecycle campaigns, and conversion initiatives, using performance data to decide what to scale and where to invest.

This is a hands‑on role. You’ll launch campaigns, manage agencies and budgets, develop audiences and offers, write campaign and lifecycle copy, and analyze funnel performance. You’ll work with our Growth Engineering team to build landing pages, lifecycle systems, and experiments, and with Marketing Operations to connect every program to measurable outcomes.

You’ll report to our Growth Lead and partner closely across Marketing, Brand and Content, Product, and Sales.This is an on‑site role based out of our San Francisco office.

What You’ll Do

• Build and execute growth programs across acquisition, activation, conversion, and re‑engagement.

• Own paid search, paid social, retargeting, and paid‑agency management.

• Develop Reducto’s ABM program, including account selection, list building, tiering, audiences, campaign plays, and Sales coordination.

• Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.

• Own lifecycle programs across lead nurture, onboarding, activation, and re‑engagement.

• Define campaign audiences, offers, channel mix, messaging, distribution plans, and success metrics.

• Own channel budgets, performance targets, acquisition‑efficiency goals, and criteria for scaling or stopping investments.

• Develop campaign briefs and write or adapt copy for ads, emails, landing pages, and other conversion surfaces.

• Partner across Product Marketing, Content, and Marketing Operations to turn customer insights into campaigns and experiments, build the necessary conversion and lifecycle experiences, and measure their impact.

• Analyze performance across channels, campaigns, audiences, and funnel stages, then turn those insights into new programs and experiments.

You’ll Thrive Here If You

• Have 5+ years of experience in growth marketing, demand generation, performance marketing, or a related role, ideally at an early or growth‑stage startup.

• Have directly managed paid acquisition and can connect spend to signups, activation, pipeline, and revenue.

• Have built lifecycle campaigns across nurture, onboarding, activation, or re‑engagement.

• Have built or operated ABM programs in close partnership with Sales.

• Understand campaign strategy, funnel analysis, experimentation, attribution, CAC, conversion rates, and channel economics.

• Can take an initiative from audience insight and hypothesis through launch, measurement, and iteration.

• Prefer hands‑on execution and rapid iteration to managing from a distance.

• Operate well in an ambitious, fast‑changing environment.

Bonus Points If You

• Have generated demand for a B2B SaaS, developer‑tools, API, or AI‑infrastructure company.

• Have worked across both product‑led and sales‑assisted customer journeys.

• Have built a demand generation or ABM program from an early‑stage foundation.

• Have run campaigns targeting technical buyers and enterprise accounts.

• Have experience with webinars, events, content syndication, or partner campaigns.

• Have improved campaign conversion through landing‑page and funnel experimentation.

Why Reducto

• Impact: Your work directly shapes how the world’s best AI companies access and use enterprise data.

• Speed: We move fast, ship often, and iterate in days, not months.

• Learning: Work alongside world‑class engineers, operators, and founders who care deeply about product, precision, and velocity.

Benefits

• Unlimited PTO, because great work requires recharging.

• Daily Lunch, enjoy free lunch with teammates in the office.

• Commuter Reimbursement, we’ll cover your transportation costs.

• Comprehensive Insurance, medical, dental, and vision.

• Health and Wellness Budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.

• Parental Leave, flexible scheduling that works for you and your family.

This is an in‑person role based in our San Francisco office. We’re an early‑stage company, we move fast and work hard.

Equal Opportunity

Reducto is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration without regard to sex, race, color, age, national origin, religion, disability, sexual orientation, gender identity, veteran status, or any other protected category.