Growth Marketing Manager

ModMed; United States; On-site; USD 225,000 - 250,000; Full time

Job summary

A leading company in healthcare technology is seeking a Growth Marketing Manager to create and implement marketing strategies aimed at increasing revenue and market presence. This role involves collaboration across multiple teams to enhance brand awareness and drive demand generation.

Benefits

Comprehensive medical, dental, and vision benefits

401(k) matching contributions

Generous Paid Time Off

Professional development opportunities

Flexible Spending Account

Qualifications

• 5+ years of experience in a B2B marketing role.
• SaaS/Software industry experience strongly desired.

Responsibilities

• Develop an annual marketing plan for assigned verticals.
• Manage and utilize the vertical's budget to achieve targets.
• Collaborate with business units to create go-to-market campaigns.

Skills

Excellent written communication

Excellent verbal communication

Presentation skills

Ability to identify key buying influences

Education

Bachelor's degree

Master's degree

Job description

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We are united in our mission to make a positive impact on healthcare. Join Us!

• South Florida Business Journal, Best Places to Work 2024
• Inc. 5000 Fastest-Growing Private Companies in America 2024
• 2024 Black Book Awards, ranked #1 EHR in 11 Specialties
• 2024 Spring Digital Health Awards, “Web-based Digital Health” category for EMA Health Records (Gold)
• 2024 Stevie American Business Award (Silver), New Product and Service: Health Technology Solution (Klara)
  
  

Who We Are

We Are Modernizing Medicine (WAMM)! We’re a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started! ModMed is based in Boca Raton, FL, with office locations in Santiago, Chile, Berlin, Germany, Hyderabad, India, and a robust remote workforce with team members across the US.

ModMed is hiring a driven Growth Marketing Manager (GMM) to join our positive, passionate, and high-performing Marketing team. The GMM is responsible for creating the annual marketing plan and collaborating directly with the Go-To-Market team to implement strategies designed to achieve specific goals related to prospects, opportunities, and revenue within targeted vertical segments. This role involves working closely with the Creative and Content teams to develop market positioning, conduct competitive analyses, and formulate go-to-market strategies.

Additionally, the Growth Marketing Manager will focus on understanding the needs of the target market and will play a crucial role in developing internal and external communication plans and messaging directed at clients. The manager will work directly with various internal teams within marketing and sales—such as Digital Media, Corporate Communications, Product Marketing, Trade Shows and Events, Sales Representatives, Sales Development Representatives (SDRs), and Solution Engineers—to further advance the organization's target objectives. objectives.

Your Role

• Develop an annual marketing plan for assigned verticals.
• Manage and utilize the vertical's budget to achieve prospect, opportunity, and revenue targets.
• Collaborate with business units and sales teams to create and support the vertical strategy, including go-to-market campaigns (strategy, messaging, estimated budget by channel, and Bill of Assets).
• Work closely with Product Marketing to generate compelling content that effectively communicates the product's value within the assigned verticals, and develop strategies to enhance brand awareness and drive demand generation.
• Collaborate with internal teams to create content for sales enablement tools, white papers, case studies, website copy, print and digital advertisements, videos, webinars, and blog posts.
• Conduct market research leveraging competitive intelligence to inform and drive market strategies.
• Identify key trends, market drivers, and customer requirements for the vertical's products and services, acting as a subject matter expert and sharing insights with sales and product teams.
• Partner with the creative and content team to develop clear messaging that fosters demand and lead generation for assigned verticals.
• Work with the Senior Growth Marketing Manager to adapt corporate campaigns for your assigned verticals.
• Create campaigns focused on critical market drivers for your verticals, such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management, positioning the verticals as market leaders.
• Research and attend trade shows and event activations, assisting with planning and on-site setup.
• Explore new marketing channels to expand brand awareness and drive demand generation.
• Present new campaigns and results to key stakeholders within the assigned verticals.
• Manage the agenda, content, and execution of Go-to-Market weekly meetings.
• Participate in our "Market Immersion" program, which includes attending demos and visiting current clients, prospects, and Medical Doctor offices.
  
  

Skills & Requirements

• Bachelor's degree; Master's degree preferred.
• 5+ years of experience in a B2B marketing role with demonstrated examples of demand generation achievement
• SaaS/Software industry experience strongly desired
• Excellent written, verbal communication and presentation skills
• Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
• Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior
• Healthcare experience preferred
• Ability to travel domestically from 15% to 25% and work Eastern business hours.
  
  

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

India

• Meals & Snacks: Enjoy complimentary office lunches & dinners on select days and healthy snacks delivered to your desk,
• Insurance Coverage: Comprehensive health, accidental, and life insurance plans, including coverage for family members, all at no cost to employees,
• Allowances: Annual wellness allowance to support your well-being and productivity,
• Earned, casual, and sick leaves to maintain a healthy work-life balance,
• Bereavement leave for difficult times and extended medical leave options,
• Paid parental leaves, including maternity, paternity, adoption, surrogacy, and abortion leave,
• Celebration leave to make your special day even more memorable, and company-paid holidays to recharge and unwind.
  
  

United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs,
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
  
  

PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address ([e-mail]). Please check senders’ email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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