Product Marketing Manager (US)

Eva; United States; Remote; USD 120,000 - 237,000; Full time

Job summary

A leading company in AI-powered technology is seeking a Product Marketing Manager to drive growth initiatives for Amazon Advertising products. The ideal candidate will leverage their expertise in digital marketing and Amazon platforms to enhance product visibility and customer engagement. This remote role requires strong analytical skills and the ability to thrive in a fast-paced environment. If you are passionate about e-commerce and have a track record of successful marketing strategies, we want to hear from you!

Qualifications

• 3+ years of experience in Amazon Seller Central or Advertising roles.
• Proven experience in digital marketing with hands-on email and social media.

Responsibilities

• Develop product positioning and messaging for Amazon Sellers and Vendors.
• Lead go-to-market activities for new product features.
• Design multi-channel digital marketing campaigns.

Skills

Analytical Skills

Project Management

Communication

Tools

Mailchimp

Instantly

Job description

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This is a remote position.

About Eva:
Eva is an AI-powered technology and consulting company dedicated to helping brands and agencies achieve profitable growth while minimizing operational costs in e-commerce. By integrating advanced advertising and pricing optimization tools with marketplace management, Eva ensures maximum visibility, efficiency, and profitability for clients across platforms like Amazon, TikTok, Walmart, and other omni channel operations. Headquartered in San Diego, CA, Eva employs more than 300 professionals globally, supporting clients in navigating the complexities of modern e-commerce.
At Eva, we foster a bottom-up culture that encourages individuals to take ownership of their roles and align every task with Eva's core principles: Customer Obsession, Ownership, Continuous Learning and Simplification, Challenging the Status Quo, and Delivering Results. We believe in empowering each team member to drive their business forward while adhering to these guiding principles.

About the Role
We are seeking a results-driven Product Marketing Manager to lead the go-to-market strategy and growth initiatives for Amazon Advertising products. The ideal candidate will have deep experience with Amazon Seller and Vendor Central, a strong understanding of Amazon Advertising solutions, and a proven track record in digital marketing, including hands-on campaign execution across email and social channels. Experience with SEO and PPC is a plus.

Key Responsibilities
Product Positioning & Messaging:
Develop compelling product positioning and messaging that resonates with Amazon Sellers, Vendors, and advertisers.
Go-to-Market Strategy:
Lead the planning and execution of go-to-market activities for new product features and advertising solutions.
Cross-Functional Collaboration:
Work closely with Product, Sales, and Customer Success teams to ensure alignment and maximize product adoption.
Digital Marketing Campaigns:
Design and implement multi-channel digital marketing campaigns, including:
Email Marketing:
Build and manage campaigns using tools such as Instantly and Mailchimp.
Social Media:
Create and execute social media strategies to drive engagement and awareness.
SEO & PPC (Optional):
Support integrated digital campaigns with search and paid advertising best practices.
Market Insights & Analytics:
Conduct market research, analyze customer data, and generate insights to inform product strategy and campaign optimization.
Sales Enablement:
Develop sales collateral, presentations, and training materials to empower the Sales and Account Management teams.
Customer Advocacy:
Gather and synthesize customer feedback to influence product development and enhance customer experience.


Requirements

• 3+ years of experience in Amazon Seller Central, Vendor Central, or Amazon Advertising roles.
  
• Proven experience in digital marketing, including hands-on email marketing (Instantly, Mailchimp) and social media management.
  
• Strong analytical and project management skills.
  
• Excellent written and verbal communication skills.
  
• Experience with SEO and PPC is a plus.
  
• Ability to thrive in a fast-paced, cross-functional environment.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  Software Development

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