Growth Marketing Manager

ECI Software Solutions; United States; Remote; USD 225,000 - 250,000; Full time

Job summary

A leading software solutions company is seeking a Growth Marketing Manager to enhance its customer engagement through targeted marketing campaigns. This remote position involves collaborating with multiple teams to drive cross-sell opportunities and customer retention, requiring a strong background in B2B marketing and proven digital marketing skills.

Qualifications

• 5+ years in B2B growth, customer, or demand generation marketing.
• Proven experience driving results through digital channels.
• Strong understanding of SEO and inbound marketing.

Responsibilities

• Drive marketing attainment to grow sales pipeline and bookings.
• Develop and execute integrated cross-sell marketing strategies.
• Track, analyze, and report on key KPIs through the marketing funnel.

Skills

Marketing/sales funnel knowledge and experience

Marketing automation platform experience

Planning/project management

Cross-sell opportunity generation

Ability to work independently

Highly organized

Education

BS in marketing or business

Tools

Pardot

Marketo

Salesforce

Asana

Job description

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The Growth Marketing Manager is responsible for driving aftermarket, cross-sell, and migration pipeline and revenue by building engaging marketing campaigns that target existing ECI customers.

This position directly benefits ECI by growing its product footprint among the current customer base through bookings (cross-sell opportunities), migrations, customer retention, advocacy (including referrals, testimonials, and references) and loyalty.

You will be working as part of the Growth Marketing team and collaborating with sales, product management, product marketing, creative services, and the marketing operations teams to create an incredible customer experience and reach cross-sell business goals.

The position is remote and reports to the Director of Growth Marketing. Responsibilities:

• Drive marketing attainment with the goal of growing sales pipeline and bookings. Key metrics include cross-sell opportunities, opportunity to qualified pipeline conversion targets, qualified pipeline attainment, qualified pipeline to closed won conversion targets, bookings attainment, and ROMI; performance based off KPI metrics.
• Develop and execute integrated cross-sell marketing strategies based on product marketing- provided themes and messaging that include programs, benefits, and channels.
• Leverage digital delivery channels which attract aftermarket opportunities, including search (organic and paid), email, nurture programs, webinars, digital industry publication programs, blog and long-form content creation, social media (free and paid), and additional channels.
• Track, analyze, improve, and report on key KPIs, through the entire customer marketing funnel.
• Align all programs with business goals and provide regular reports showing progress toward goals.
• Identify key customers for case studies, speaking opportunities, and referrals.
• Map available whitespace and identify the next best product fit among the existing customer base.
• Develop and manage cross-sell marketing budget.
• Proactively engage with sales, coordinate, communicate and optimize impact of marketing activities, including customer facing content, customer stories and other sales and marketing collateral.
  
  

Technologies

• Pardot, Marketo (Marketing Automation)
• Salesforce (CRM)
• Craft (CMS)
• Pathfactory (Content Repository)
• Asana (Project Management)
• GoToWebinar (Webinar) Education:
• BS in marketing or business, or comparable education/experience
  
  

Background/ Experience

• 5+ years in B2B growth, customer, or demand generation marketing
• Proven experience driving desired results through digital channels
• Strong understanding of SEO and inbound marketing strategy and execution
• Experience in marketing for aftermarket or add-on SaaS products
• Experience within the Distribution, Office Technology, Lumber Home and Build Supply, Manufacturing, or Residential Home Construction Industry preferred
  
  

Skills

• Marketing/sales funnel knowledge and experience
• Marketing automation platform experience, Pardot and Marketo a plus
• Planning/project management
• Cross-sell opportunity generation, strategic and tactical planning
• Ability to work independently
• Highly organized with the ability to prioritize tasks in an asynchronous work environment
• Some direct content building required for demand creation

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Information Technology

• Industries

  Software Development

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