Product Marketing Manager, K-5 ELA

MOGEL; United States; Remote; USD 157,000 - 237,000; Full time

Job summary

MOGEL, a mission-driven EdTech company, is seeking a Product Marketing Manager to lead strategic marketing efforts for its K–5 ELA portfolio. This role involves collaborating with cross-functional teams to position new solutions and equip educators with impactful tools for learning outcomes. Ideal candidates will have extensive experience in product marketing within the K–12 sector, a passion for education innovation, and excellent storytelling skills.

Benefits

Medical, dental, and vision plans

401(k) with company match

16 paid holidays

Generous Paid Time Off (PTO)

Paid parental and bonding leave

Fertility and family-building benefits

On-demand mental health and wellness support

Tuition reimbursement and professional growth opportunities

Remote-first flexibility

Qualifications

• 5+ years in product marketing, preferably in K–12 EdTech or literacy curriculum.
• Expertise in crafting messaging and positioning for education buyers.
• Familiarity with K–12 buying cycles and funding models.

Responsibilities

• Own and drive go-to-market strategy and launch plans for K–5 ELA products.
• Create compelling content to support awareness, adoption, and retention.
• Conduct market and competitor research to inform product planning.

Skills

Excellent writing

Storytelling

Project management

Collaboration

Influencing

Education

Bachelor’s degree in Marketing, Education, Communications, or related field

Job description

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A mission-driven EdTech company is seeking a Product Marketing Manager to lead strategic marketing efforts for its K–5 ELA portfolio.

This is an ideal role for an experienced product marketer with a deep understanding of literacy education and the evolving needs of schools and districts. You’ll collaborate with cross-functional teams—including Product, Sales, and Curriculum—to position new solutions, communicate impact, and equip educators with tools that support learning outcomes.

If you're passionate about impactful storytelling, education innovation, and building strategies that resonate with K–12 decision-makers, this could be your next big opportunity.

What You’ll Do:

• Own and drive go-to-market strategy and launch plans for K–5 ELA products
• Define product messaging, competitive positioning, and buyer personas
• Create compelling content to support awareness, adoption, and retention
• Collaborate with Sales and Strategic Marketing to align campaigns and product narratives
• Build sales enablement materials, including pitch decks, brochures, and training assets
• Conduct market and competitor research to inform product planning and messaging
• Represent Product Marketing in cross-functional meetings and planning sessions
• Gather feedback from customers and stakeholders to optimize future strategy
• Travel to key events and conferences (up to 30%)

What You Bring:

• Bachelor’s degree in Marketing, Education, Communications, or related field
• 5+ years in product marketing, preferably in K–12 EdTech or literacy curriculum
• Expertise in crafting messaging, positioning, and sales content for education buyers
• Excellent writing, storytelling, and project management skills
• Ability to collaborate cross-functionally and influence across teams
• Comfort working in a fast-paced, remote-first environment with shifting priorities
• Familiarity with K–12 buying cycles, funding models, and adoption processes
• Medical, dental, and vision plans (some with $0 premiums)
• 401(k) with company match
• 16 paid holidays (including floating holidays and winter break)
• Generous Paid Time Off (PTO)
• Paid parental and bonding leave
• Fertility and family-building benefits
• On-demand mental health and wellness support
• Tuition reimbursement and professional growth opportunities
• Remote-first flexibility

If you’re a mission-aligned product marketer ready to lead meaningful campaigns in the K–12 space—we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Product Management, and Strategy/Planning

• Industries

  E-Learning Providers, Education Administration Programs, and Primary and Secondary Education

Referrals increase your chances of interviewing at MOGEL by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

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