Growth Marketing Manager

Adapty; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Join a leading revenue management platform for mobile apps as part of the marketing team. You'll execute paid acquisition campaigns, optimize user acquisition, and build brand awareness. This role offers flexible remote work and supports professional growth.

Benefits

Flexible Remote Work

Free English Lessons

Sports Reimbursement

Laptop Reimbursement

Qualifications

• 2–4 years of experience in performance marketing, ideally in B2B SaaS.
• Strong technical skills in Meta Ads and Google Ads.

Responsibilities

• Own execution of paid acquisition campaigns across multiple platforms.
• Track campaign performance and analyze post-click behavior.

Skills

Performance Marketing

Analytical Skills

B2B Funnels

English

Tools

Google Analytics

HubSpot

Meta Ads

Google Ads

Job description

Adapty is a revenue management platform for mobile apps that simplifies subscription implementation and paywall management. We help developers quickly monetize their apps, serving 9,000+ apps and processing $1.4 billion in in-app subscriptions annually. Backed by top investors like 500 Startups and Surface Ventures.
You’ll be part of the marketing team, which focuses on driving growth through targeted campaigns, optimizing user acquisition, and building brand awareness. Our marketing efforts are data-driven and centered around our well-defined ICP and market strategy, ensuring every initiative is aligned with business goals.

What You Will Do

• Own the execution of paid acquisition campaigns across Meta, Google Ads, LinkedIn, X, and Reddit — from launch through continuous optimization.
• Translate growth hypotheses into structured experiments by selecting audiences, crafting messages, running tests, and documenting insights that drive business growth.
• Build and manage full-funnel growth systems that integrate paid traffic, organic reach, social media, landing pages, and email workflows to maximize engagement and conversion.
• Track campaign performance holistically by analyzing post-click behavior, lead quality, demo conversions, and downstream metrics in HubSpot and product analytics tools.
• Collaborate closely with designers, the content team, sales, and external agencies to ensure brand consistency and creative alignment across all initiatives.

What We Expect

• 2–4 years of experience in performance marketing, ideally in B2B SaaS, with a strong track record of managing $10K+/month ad budgets.
• Hands-on experience across multiple growth channels — including paid ads, organic social, influencer activations, email campaigns, partnerships, and brand collaborations — with a clear understanding of how to integrate them into cohesive growth funnels.
• A solid grasp of B2B funnels and attribution complexity, with the ability to connect paid campaigns to CRM outcomes across long decision cycles and multiple touchpoints.
• Strong technical and analytical skills — confident in Meta Ads and Google Ads, fluent in key KPIs like ROAS, CPL, and ROI, and experienced with tools like Google Analytics and HubSpot.
• A proactive mindset with the ability to independently generate hypotheses, run experiments, and interpret key data points to inform strategic decisions.
• English proficiency at B2 level or higher.

What We Offer

• Flexible Remote Work: Work from anywhere with a schedule that fits your life. While our core team operates in Europe, we are open to candidates from other regions (we use deel.com as an international platform for global hiring).
• Perfect Product Fit: Our product aligns perfectly with the market, making it effortless to sell, easy to promote, and a joy for customers to use.
• Direct Communication: We keep things simple and transparent, ensuring you focus on what matters most — getting things done.
• Fast-Track Impact: Get quick and clear feedback on your work from the market. Join us as we break into the US market and expand into other exciting opportunities.
• Additional Benefits: We support your professional and personal growth with free English lessons, sports and laptop reimbursements.