Growth Marketing Manager

Novi AMS; United States; Remote; USD 75,000 - 90,000; Full time

Job summary

An innovative company is seeking a dynamic marketer to blend creativity with strategy. This role involves crafting compelling content and driving demand generation to shape brand narratives. As part of a diverse and inclusive team, you'll work remotely and enjoy opportunities for professional growth. If you're passionate about storytelling and making a positive impact, this position is your chance to shine in a supportive environment that values collaboration and innovation.

Benefits

Fully Remote Work

Health Insurance

Dental Insurance

Vision Insurance

401(k) Match

Professional Development Opportunities

Qualifications

• 5+ years in content marketing or demand generation, preferably in SaaS.
• Exceptional writing and storytelling abilities with SEO proficiency.

Responsibilities

• Develop engaging content for the website and customer stories.
• Manage and optimize presence on platforms like Capterra and G2.

Skills

Content Marketing

Demand Generation

SEO

Storytelling

Writing

Tools

Marketing Automation Tools

Content Management Systems

Job description

Location: Remote (United States-based)
Type: Full-time
Reports to: VP of Customer Growth

Are You the Kind of Marketer Who Dreams in Content?

Do you find yourself envisioning compelling narratives even in your sleep? Are you passionate about crafting stories that resonate with prospective customers to help drive engagement and attract new customers? If so, you might be the storyteller we're seeking.

At Novi AMS, we're not just building software; we're amplifying change. Our Association Management Software is the only AMS built by associations, for associations and we're on a mission to empower other associations.

About the Role

We're looking for a dynamic marketer who can blend creativity with strategy. This role is perfect for someone who can craft compelling content and also has a knack for driving demand generation. You'll be instrumental in shaping our brand narrative and ensuring our message reaches and resonates with the right audience.

What You'll Do

Content Marketing

• Develop and write engaging content for our website, including feature pages and industry-related articles.
• Create compelling customer stories that showcase the impact of our software.
• Collaborate with sales to develop marketing materials for demo decks and customer verticals.
• Assist in creating internal communications in collaboration with the Customer Experience team.
• Ensure all content aligns with SEO best practices to enhance visibility.
• Provide campaign results and analysis to VP of Customer Growth.

Demand Generation

• Manage and optimize our presence on platforms like Capterra and G2.
• Plan and execute retargeting/remarketing campaigns using tools like Feathr or similar.
• Develop and manage drip campaigns to nurture leads through the funnel.
• Collaborate with the team to brainstorm and implement new top-of-funnel and demand generation strategies.
• Provide valuable insights on trends in the digital marketing industry that impact our work, including executive presentations and ongoing teamwide education on best practices.

What We're Looking For

• Experience: 5+ years in content marketing, demand generation, or a similar role. Previous SaaS or association marketing experience preferred.
• Skills: Exceptional writing and storytelling abilities; proficiency in SEO and content management systems.
• Tools: Familiarity with marketing automation tools and platforms.
• Attributes: Strategic thinker with a creative flair; ability to work cross-functionally and manage multiple projects.

Why You'll Love Working at Novi AMS

• Remote Work: We've been a fully remote company for over a decade, supporting flexible work environments.
• Culture : A diverse and inclusive team that values collaboration, innovation, and celebrating wins (we love our bacon!).
• Growth: Opportunities for professional development and career advancement.

"What truly excites me about working at Novi are the connections we build, not just within our team, but also with our customers. There's no greater feeling than hearing feedback that we have made a positive impact on people's lives."

Lane Gibbs, Director of Operations

Salary and Benefits

The starting salary for this position is $75k with potential adjustments based on your experience. We also offer a highly competitive benefits package as part of our comprehensive compensation package that includes fully paid family health, dental, and vision insurance as well as a 401(k) match.

If you're ready to make a meaningful impact and help associations amplify their change, we'd love to hear from you. Apply now and join us on our mission!