Product Marketing Manager

Atropos Health; United States; Remote; USD 95,000 - 125,000; Full time

Job summary

A leading healthcare technology company is seeking a Product Marketing Manager to drive product success and market presence. The ideal candidate will be responsible for market intelligence, product positioning, and effective marketing strategies. This role requires strong collaboration skills and a data-driven approach to ensure product success in a competitive landscape. Join a remote-first team committed to transforming healthcare with innovative solutions.

Benefits

Health Benefits

Parental Leave

Financial Wellness

Flexible Work Environment

Home Office Stipend

Offsites

Qualifications

• 5+ years of product marketing experience, with 2 years in a market-facing role.
• Strong public speaker and exceptional ROI-tracking skills.

Responsibilities

• Conduct market intelligence and understand buyer criteria.
• Develop marketing plans for product launches and assess effectiveness.
• Collaborate with product management on positioning and messaging.

Skills

Public Speaking

Collaboration

ROI Tracking

Presentation Creation

Tools

HubSpot

Slack

Job description

Join to apply for the Product Marketing Manager role at Atropos Health

Join to apply for the Product Marketing Manager role at Atropos Health

About Atropos Health

Atropos Health is the developer of GENEVA OS , the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizations work with Atropos Health to close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more. We aim to transform healthcare with timely, relevant real-world evidence.

About Atropos Health

Atropos Health is the developer of GENEVA OS , the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizations work with Atropos Health to close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more. We aim to transform healthcare with timely, relevant real-world evidence.

About The Role

As our product marketing manager, you are responsible for making our products “fly-off the shelf.”

This role is the glue that binds our product strategy to the tactics we need to drive success and achieve results. You will be the product evangelist and will play an integral role in organizing product launches, including doing demos and presenting product features.

You know our competitors and buyers, including how they make their buying decisions and back up strategic insights with market evidence. You then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

As a key member of the Marketing team, you will develop innovative programs that drive demand. Attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

You will regularly collaborate with product managers and sales. This highly collaborative individual contributor role is ideal for you if you can combine your skill and knowledge with data and insights to make products as successful as possible. If you enjoy the thrill of guiding products to success, overcoming challenges and collaboration, apply today.

Responsibilities

• Market intelligence: Be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape: Be an expert on our competition and how they are positioned.
• Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the product and feature releases, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Drive sales enablement; train Sales on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  
  

Minimum Qualifications

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations and live demos to customers and prospects, creating sales materials)
• Comfortable using collaboration and CRM tools such as Slack and HubSpot.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.
• Outstanding creator of presentations - history of creating impactful slides that visually convey the product story you want to tell.
  
  

Reporting

The Group Marketing Manager reports directly to the SVP Marketing, Joy Somogyi.

Location

We are a remote first company! You must be currently authorized to work in the United States on a full-time basis. We cannot support visa sponsorship at this time.

Our Core Values

• Bias to Action. We are driven by urgency and persistence, ensuring our actions contribute to the relentless pursuit of our mission.
• Intellectual Honesty. We are committed to the integrity of our work, seeking truth, and building transparent methodologies that go beyond industry norms.
• Compelled by Curiosity. We seek to solve the unknown, push boundaries, and do not accept the status quo.
• Impactful Innovation. We pioneer solutions that pursue equity and representation that have a transformative impact for our customers, users, and patients.
• Mindful Mentorship. We approach all interactions with an empathetic understanding, actively investing in the growth of each other and our customers.
  
  

Perks

• Health Benefits. Our benefit package includes employer paid Medical, Dental, Vision, Life, STD, and LTD insurance. We also offer FSA.
• Parental Leave. We offer up to twelve weeks of paid leave for new parents who have been at the company for 6+ months.
• Financial Wellness. Save for retirement through our 401k plan with Human Interest.
• Flexible Work Environment. We're a remote first company with a flexible vacation policy.
• Home Office Stipend. All full-time employees will receive a stipend to support their remote office setup.
• Offsites. As a remote company we take time 2-3 times a year to get together in small teams and all together as a company.
  
  

At Atropos, we are committed to fostering a diverse, inclusive, and equitable workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives and talents. We are an equal-opportunity employer that does not discriminate on the basis of race, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetics, disability, pregnancy, veteran status, or any other legally protected status.

Atropos participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.

Compensation Range: $95K - $125K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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