Growth Marketing Manager

Garner Health; United States; Remote; USD 86,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Manager to spearhead marketing campaigns that enhance member engagement and sign-ups. In this pivotal role, you will design, launch, and optimize multi-channel marketing strategies while collaborating with cross-functional teams to analyze performance and refine messaging. Your analytical skills will help in generating insights that drive marketing effectiveness. If you are passionate about improving healthcare outcomes and thrive in a dynamic environment, this opportunity is perfect for you. Join a mission-driven team dedicated to transforming the healthcare economy and making a meaningful impact.

Benefits

Equity Incentive

Competitive Benefits Plans

Supportive Community

Professional Development Opportunities

Qualifications

• 3+ years of B2C marketing experience in growth marketing or similar role.
• Hands-on experience with multi-channel marketing campaigns.

Responsibilities

• Run multi-channel marketing campaigns to drive member sign-ups.
• Analyze performance metrics and optimize future campaigns.

Skills

B2C Marketing

Growth Marketing

Marketing Operations

Analytical Skills

Project Management

Communication Skills

HTML/CSS

Education

Bachelor's Degree in Marketing or related field

Tools

Iterable

CRM Platforms

Job description

Garner's mission is to transform the healthcare economy, delivering high quality and affordable care for all. By helping employers restructure their healthcare benefit to provide clear incentives and data-driven insights, we direct employees to higher quality and lower cost healthcare providers. The result is that patients get better health outcomes while doctors are rewarded for practicing well, not performing more procedures. We are backed by top-tier venture capital firms, are growing rapidly and looking to expand our team.

We’re looking for a Growth Marketing Manager who is excited to design, launch, and optimize marketing campaigns that drive member sign-ups and engagement with Garner and build reporting to analyze & optimize marketing performance. This high-impact role is at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and ultimately improve health outcomes at scale. We are looking for a strategic thinker who is analytical and excited to test & scale new marketing ideas, build new processes, and analyze data & reporting to generate insights and optimize our marketing performance. You’ll combine marketing, data & analytics, and cross-functional collaboration (working with Product, Data & Reporting, and Account Management) to drive member engagement and client retention. The role reports to the VP of Growth Marketing.

Responsibilities will include:

• Run multi-channel marketing campaigns: Build and launch marketing campaigns across channels (e.g., email, direct mail, and SMS) utilizing marketing automation tools (platforms like Iterable) to drive member sign-ups and engagement with Garner.
• Analyze performance & deliver insights: Measure and analyze campaign & channel performance metrics to generate recommendations to optimize future campaigns. Own key member engagement dashboards, improve marketing attribution, and develop regular reporting to understand the success of our marketing campaigns and how to optimize future campaigns.
• Refine messaging and segmentation: Design and implement A/B tests to refine targeting and messaging and optimize campaign performance. Use data to identify key segments and tailor marketing strategy and campaigns by segment.
• Collaborate cross-functionally: Partner with Product, Account Management, Data, & Reporting to support new product launches and custom client marketing initiatives and analyze and optimize marketing performance.
• Optimize new processes: Build and improve scalable marketing processes to improve efficiency.

The ideal candidate has:

• 3+ years of B2C marketing experience in growth marketing, lifecycle marketing, marketing operations, or similar role
• Hands-on experience executing multi-channel marketing campaigns using marketing automation and CRM platforms (preferably Iterable)
• Tactical execution of email, segment, and campaign builds
• Familiarity with HTML/CSS for basic email template customization
• Excellent analytical and reporting skills – the ability to analyze, interpret, and generate actionable insights and next steps. Comfortable with dashboards, analyzing marketing performance, understanding marketing attribution, and reporting.
• Strong project management skills - the ability to juggle multiple priorities, meet deadlines, and work cross-functionally
• Collaborative team player with strong communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic start-up environment
• A desire to be a part of our mission to improve the U.S. healthcare system
• Authorized to work lawfully in the United States of America as Garner does not engage in immigration sponsorship at this time

What we look for at Garner:

• Mission First: Our mission is to transform our healthcare system, delivering high-quality and affordable care to all. Everything else is secondary.
• Expect Extraordinary: Our mission is audacious, so we will only succeed by producing exceptional results. We continually push ourselves and each other to new heights and beyond our comfort zones.
• Courageous Communication: Transparency and candor are imperative to realizing our potential as an organization and as individuals—even when uncomfortable. Many companies talk about these values. We live them.
• Supportive community: People do their best work and learn the most when genuinely supported and cared for. It’s also more fun that way.

The target salary range for this position is $86,000 - $120,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role can include participation in our equity incentive and competitive benefits plans.

Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].

Beware of job scam fraudsters! Our recruiters use getgarner.com email addresses exclusively. We do not post open roles on Indeed, conduct interviews via text, instant message, or Teams and we do not ask candidates to download software, purchase equipment through us, or to provide sensitive information such as bank account or social security numbers. If you have been contacted by someone claiming to be a Garner recruiter or hiring manager from a different domain about a job offer, please report it as potential job fraud to law enforcement here and to [e-mail].