Growth Marketing Manager

Capstone Event Group; Raleigh (NC); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Capstone Races is seeking a Growth Marketing Manager to own registration outcomes across our growing race portfolio. The role includes leading email campaigns, managing paid media partners, and tracking pacing to meet targets, with some travel for weekend races. Hybrid work enables remote days and in-office collaboration.

The ideal candidate blends fluency in email, paid media, and data tracking with a hands-on, metrics-driven mindset to shape strategy across multiple brands.

Qualifications

• Experience running email marketing, paid media, and data-driven optimization.
• Ability to interpret results and translate into strategy.
• Comfortable owning an outcome and working with cross-brand teams.

Responsibilities

• Own email strategy and execution across all race brands.
• Manage paid media agency relationships and performance.
• Track registration pacing against targets to inform channel strategies.
• Work with agency and registration platform to tighten tracking capabilities.
• Partner with Brand team to maintain calendar and one voice across channels.

Skills

Email Marketing

Paid Media

Data Tracking

Google Ads

Meta Ads

Google Analytics

UTM Tracking

Multi-Brand Marketing

Tools

Google Analytics

Job description

Full-Time | North Hills, Raleigh, NC | $70K-80K salary | Starting in Q4 2026

Role Overview

Capstone Races is hiring a Growth Marketing Manager to join and immediately contribute to our team. We are privileged with the luxury of working in an industry that not only is a source of passion for many, but is also growing in exciting ways. As our race portfolio expands, we're building a dedicated growth function to own registration demand across every event.

• Hybrid work: Flexible remote + in-office. Most of our team works 2-4 days per week in-office


• Race attendance: Work 6-8 event weekends - some requiring out of town travel


• Reports to: President

What You’ll Do

We're looking for somebody who can own the registration outcome across our race portfolio. The major elements include:

• Own email strategy and execution across all race brands


• Manage our paid media agency relationship and performance


• Track registration pacing against targets to inform channel strategies


• Work with agency and registration platform to tighten tracking capabilities


• Partner with our Brand team to keep one calendar and one voice across channels and brands

What We're Looking For

Marketing drives every registration across our portfolio of races. We're looking for somebody to bring fluency in email, paid media, and data tracking, along with the ability to interpret results and turn them into strategy. The right hire will build on years of historical tactics and data to help us take a sharper, more data-driven approach. The most common traits for successful members of this team are:

• Understands what performance metrics indicate and what the next step is


• Wants to build something of their own


• Comfortable with the pressure of owning an outcome


• Finds joy in the hands-on work

The following areas of familiarity will make for a compelling candidate:

• Road Racing


• Email Marketing Platforms


• Google Ads and Meta Ads


• Google Analytics and UTM Tracking


• Multi-Brand Marketing


• $70K-80K salary range, based on experience