Director, Growth Strategy

eMinor; Morrisville (NC); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with employer match

Paid Time Off

Casual dress

Central RTP office

Job summary

PlayMetrics is seeking a Director of Growth Strategy to shape go-to-market plans across multiple sports and drive pipeline growth. You will partner with Sales and sport leadership to translate market insights into actionable campaigns, with a focus on hockey, swimming, and motion sports.

You will lead quarterly campaign strategies, collaborate with Integrated Marketing, and own sport-level pipeline targets in a hybrid office setting in Morrisville, NC or remote in US time zones.

Qualifications

• 7+ years in B2B growth marketing or demand generation with sport market experience.
• Experience marketing sports software or sports technology is strongly preferred.
• Proven track record partnering with Sales leaders to influence revenue planning.
• Strong strategic thinking translating audience and revenue goals into executable campaigns.
• Excellent briefing and communication skills enabling cross-functional execution.
• Data fluency in CRM; ability to distinguish campaign vs. targeting issues.
• Collaborative, low-ego approach; influence-driven leadership.
• B2B SaaS marketing experience preferred; broad marketing exposure helps connect demand to the full mix.

Responsibilities

• Build quarterly campaign plans for each sport cluster and align with revenue targets.
• Partner with Sales during quarterly planning to synchronize priorities.
• Write campaign briefs with audience, offer, and success metrics for the team.
• Own SQLs and marketing-sourced pipeline targets; track performance.
• Develop deep knowledge of sport-specific calendars, events, and buyer timing.
• Share learnings across teams in weekly demand-gen sync and with BDRs on targeting priorities.

Skills

Growth marketing

Demand generation

Sports software

Sales partnership

Strategic thinking

Brief writing

CRM data analysis

Cross-functional collaboration

B2B SaaS

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

CRM software (Salesforce)

Job description

Description

PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

PlayMetrics is looking for a Director, Growth Strategy to shape how we go to market across a portfolio of sports. Each sport has its own audience, buying behaviors, seasonality, and competitive landscape, and you’ll turn those market dynamics into targeted marketing strategies that drive demand and pipeline. You’ll serve as the marketing expert for your assigned sports, develop quarterly campaign strategies, and partner closely with Sales leaders who own revenue growth. If you have experience building demand in the sports software space, know how to turn market insights into actionable campaigns, and want to see the direct impact of your work on pipeline, we’d love to hear from you.

Note: This is a full-time position, and we are ideally looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company's needs and policies in the future. Open to remote, US-based candidates preferably in Eastern or Central Time Zones.

The Role

As our Director, Growth Strategy, you'll report to the VP of Growth and lead marketing strategy and pipeline growth across a group of sports, currently including hockey, swimming, and motion sports. You'll partner closely with sales and sport leadership to understand each market, identify growth opportunities, and develop strategies that reach the right audiences with the right messages at the right time. Working alongside another Growth Strategy Director and our Integrated Marketing team, you'll shape campaigns that align with each sport's unique needs, competitive landscape, and seasonal calendar. You'll bring the strategy, insights, and direction that guide our marketing efforts and drive measurable pipeline growth across your sports.

One day you might be:

• Mapping hockey registration windows against next quarter's campaign calendar with a Sport Director.
• Writing a campaign brief for a swimming club conversion push and kicking it off with the Integrated Marketing team.
• Digging into our CRM to explain to your Group VP why SQLs in one sport outpaced plan, and what that means for next month.
• Comparing notes with your fellow Growth Strategy Director on a message that is working in one sport and could travel to another.
• Partnering with Solution Engineering on a campaign aimed at governing bodies and competition organizers.

What You'll Do

Quarterly Campaign Strategy & Planning

• Build the quarterly campaign plan for your sport cluster: which sports, which motions, which timing, and what goals.
• Partner with Sales during quarterly planning so marketing priorities line up with each sport's revenue targets.
• Write clear, complete campaign briefs that the Integrated Marketing team can run with, from audience and offer to success metrics.

Sales Partnership

• Serve as the primary marketing partner to your Group VP and Sport Directors, attending planning sessions and reviewing results together.
• Build trusted peer relationships with Sales leaders so marketing is part of how each sport plans to hit its number.
• Bring market insight back to Sales, from buyer trends to competitive shifts, to sharpen how we sell in each sport.

Pipeline Ownership & Performance

• Own SQL and marketing-sourced pipeline targets for your sport cluster, and know why you are hitting or missing them.
• Partner with RevOps and Integrated Marketing to keep sport-level performance visible and attributable in the CRM.
• Lead quarterly retrospectives for your cluster: what worked, what didn't, and what changes in the next plan.

Sport Market Expertise

• Develop deep knowledge of your sports: registration windows, competitive seasons, event calendars, key organizations, and buyer timing.
• Partner with Product Marketing to shape sport-specific messaging and positioning.
• Plan and lead sport-specific event and partnership activations that build pipeline and presence in each community.

Cross-Team Collaboration & Learning

• Share learnings in the weekly demand gen sync so what works in one cluster strengthens the other.
• Collaborate with the BDR team on sport-specific targeting and outreach priorities.

Requirements

What You Bring

• 7+ years in B2B growth marketing or demand generation, including building campaign strategy for specific sports, segments, or markets.
• Experience marketing sports software or sports technology strongly preferred. Youth sports experience is a big plus.
• A track record of partnering closely with Sales leaders, with the confidence to build peer relationships and influence revenue planning.
• Strong strategic thinking: you can translate an audience and a revenue goal into a clear, executable campaign program.
• Excellent brief writing and communication skills. Your plans are clear enough that a cross-functional team can run with them.
• Data fluency: comfortable reading pipeline performance in a CRM and telling the difference between a campaign problem and a targeting problem.
• A collaborative, low-ego approach. You share credit and learnings freely and lead through influence rather than authority.
• B2B SaaS marketing experience preferred, ideally in a growth-focused environment.
• Broad marketing experience is a plus. Exposure to product marketing, brand, content, or customer marketing helps you connect demand gen to the rest of the marketing mix.

Qualified Applicants:

• Will be at least 21 years of age
• Will have a minimum of bachelor's degree in Marketing or related field
• Can communicate effectively in English, both orally and in writing.
• Strong verbal and written communication skills
• Are confident using technology and navigating software applications
• Will be legally authorized to work in the US for any employer in the US without restriction.
• We cannot consider candidates who require sponsorship for a work-authorized visa now, or in the future.

Physical Demands

• Ability to work in a stationary position at a computer for extended periods and to communicate effectively with coworkers and customers, with or without reasonable accommodation.

PlayMetrics will provide:

• Your base salary will be determined based on your location, experience, skills, qualifications, business needs, and the pay of employees in similar positions. The base salary range is estimated as $150,000 USD - $165,000 USD.
• Competitive benefits, including comprehensive medical, dental, and vision plans for you and your dependents which are 100% company paid premiums, 401(k) with employer match, and company paid group and disability insurance
• Paid Time Off
• Casual dress work environment
• Central office location in RTP

Benefits are subject to the terms of the applicable plans, which may change. This posting is not a contract of employment with PalyMetrics is at well

PlayMetrics is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

For more information about PlayMetrics visit playmetrics.com