Brand Content Marketing Coordinator

Capstone Event Group; Raleigh (NC); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work

Race weekends

Job summary

Capstone Races in Raleigh, NC is seeking a Brand Content Marketing Coordinator who lives for social media and content creation. You’ll craft on-brand Instagram Reels, Stories, carousels, and visuals, design graphics in Canva, and edit short-form videos to capture race weekend energy.

You’ll stay ahead of trends, collaborate with the Brand Marketing Manager, and help plan calendars while ensuring each race maintains its unique vibe within Capstone Races’ overall brand.

Qualifications

• Experience creating social media content for brands.
• Ability to design graphics and assets in Canva.
• Proficiency in short-form video editing and storytelling.

Responsibilities

• Create engaging, on-brand content for Instagram and Facebook across Capstone race brands.
• Design graphics and assets for social media, race promotions, and community engagement.
• Edit short-form video content with CapCut and Instagram Edits.
• Monitor trends and adapt relevant ideas for Capstone.
• Capture race weekend content and energy for social channels.
• Maintain brand consistency across events and calendars.
• Collaborate with the Brand Marketing Manager on content planning.

Skills

Social media content

Canva design

Video editing

Photography

Videography

Adobe CC

Trend monitoring

Tools

CapCut

Instagram Edits

Adobe Photoshop

Lightroom

Premiere Pro

Job description

Full-Time | North Hills, Raleigh, NC | $45K-55K salary | Starting in Q4 2026

Role Overview

Capstone Races is looking for a creative, social-media-loving Brand Content Marketing Coordinator to help bring our races and running communities to life online.

With a growing portfolio of races, we're looking for someone who lives and breathes social media, loves creating content, and has a natural eye for what makes a brand stand out. From creating engaging Instagram Reels to designing graphics in Canva and capturing the energy of race weekend, this person will play a hands-on role in how our races show up across social media.

This is an opportunity for someone who is always thinking about their next content idea, keeps up with social media trends, and gets excited about turning those ideas into content that connects with runners and their communities.

• Hybrid work: Flexible remote + in-office. Most of our team works 2-4 days per week in-office.
• Race attendance: Work 6-8 event weekends, some requiring out-of-town travel.
• Reports to: Senior Brand Marketing Manager

What You’ll Do

We're looking for someone to help bring the Capstone Races brand to life across our portfolio of events. The major elements include:

• Social Media Content Creation: Create engaging, on-brand content for Instagram and Facebook across all Capstone race brands, including Reels, Stories, carousels, and other social-first formats.
• Canva Design: Create graphics and visual assets for social media, race promotions, community engagement, and other marketing needs while maintaining brand consistency across events.
• Video Editing: Edit short-form video content using tools like CapCut and Instagram Edits, bringing ideas to life through compelling visuals, pacing, music, and storytelling.
• Trend Monitoring: Stay up to date on social media trends, sounds, formats, and creative ideas. Keep an eye on what other races, running brands, and creators are doing, and identify opportunities to adapt relevant trends for Capstone.
• Race Weekend Content: Help capture the energy of race weekends through social-first content, including behind-the-scenes moments, runner experiences, event highlights, and community interactions.
• Brand Consistency: Help ensure content reflects each race’s unique identity while staying true to the overall Capstone Races brand.
• Content Planning: Collaborate with the Brand Marketing Manager to plan and organize content calendars, brainstorm creative ideas, and support the execution of social media campaigns.
• Photography & Videography: Capture photos and videos for use across social media and other marketing channels as needed.
• Creative Collaboration: Work with the marketing team to develop fresh ideas, test new content formats, and find creative ways to connect with runners and local communities.
• Additional Marketing Support: Assist with other marketing initiatives and projects as needed, collaborating with the broader team to support campaigns, promotions, and special projects across the Capstone Races portfolio.

What We’re Looking For

We're looking for someone who genuinely loves social media and content creation. You're the one who notices a trending Reel, thinks about how a running brand could put its own spin on it, and is always looking for ways to make content more engaging.

You have a creative eye, understand what makes content feel current and authentic, and care about how a brand shows up visually. You're excited to create, experiment, learn, and contribute ideas not just check off tasks.

The most important traits for success in this role are:

• Passion for Social Media: You genuinely enjoy social media, follow trends, and understand the types of content that resonate with different audiences.
• Creative Instincts: You have an eye for design, visuals, and storytelling, and can recognize what makes content feel engaging and on-brand.
• A Hands-On Mindset: You enjoy making things, whether that’s editing a Reel, designing a graphic, or capturing a moment at an event.
• Attention to Detail: You care about the small things, from spelling and formatting to visual consistency and brand guidelines.
• Organization: You're able to manage multiple content requests, stay on top of deadlines, and keep creative assets organized across several race brands.
• Curiosity & Initiative: You're always looking for inspiration, learning new tools, and bringing fresh ideas to the table.
• Team Collaboration: You're comfortable taking direction, receiving feedback, and working closely with the Brand Marketing Manager and broader team.

The following experience and skills will make for a compelling candidate:

• Familiarity with Instagram and Facebook content formats and best practices.
• Experience creating graphics and social media assets in Canva.
• Experience editing short-form videos using CapCut, Instagram Edits, or similar tools.
• A portfolio of personal, academic, freelance, or professional content that demonstrates creativity and visual storytelling.
• Photography and videography skills are a strong plus.
• Familiarity with Adobe Creative Cloud tools, such as Lightroom, Photoshop, or Premiere Pro, is a nice to have.
• An interest in running, fitness, events, or community-driven brands is a plus.

You don't need to check every box to be a great fit. We're most interested in your creativity, your eye for content, and your enthusiasm for learning and creating.

• $45K-$55K base salary, based on experience

Please include examples of content you've created, whether through previous work, personal social media accounts, freelance projects, or school projects. We want to see your creativity, your editing style, and your eye for social media.