Growth Marketing Manager

Effie Worldwide, Inc.; Orlando (FL); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a dynamic marketer who dreams in content. This role blends creativity with strategy, focusing on crafting compelling narratives that resonate with prospective customers. You'll be instrumental in shaping the brand narrative and driving demand generation through engaging content and effective marketing strategies. Collaborating with sales and the Customer Experience team, you'll ensure all content aligns with SEO best practices while providing insights on digital marketing trends. If you're passionate about storytelling and eager to make an impact, this opportunity is for you.

Qualifications

• Experience in content marketing and demand generation.
• Strong understanding of SEO and digital marketing strategies.

Responsibilities

• Develop engaging content for the website and marketing materials.
• Manage and optimize presence on platforms like Capterra and G2.

Skills

Content Creation

SEO Best Practices

Demand Generation

Digital Marketing Trends

Education

Bachelor's Degree in Marketing or Related Field

Tools

Feathr

Capterra

G2

Job description

Are You the Kind of Marketer Who Dreams in Content?

Do you find yourself envisioning compelling narratives even in your sleep? Are you passionate about crafting stories that resonate with prospective customers to help drive engagement and attract new customers? If so, you might be the storyteller we're seeking.

At Novi AMS, we're not just building software; we're amplifying change. Our Association Management Software is the only AMS built by associations, for associations and we're on a mission to empower other associations.

About the Role

We're looking for a dynamic marketer who can blend creativity with strategy. This role is perfect for someone who can craft compelling content and also has a knack for driving demand generation. You'll be instrumental in shaping our brand narrative and ensuring our message reaches and resonates with the right audience.

What You'll Do Content Marketing

• Develop and write engaging content for our website, including feature pages and industry-related articles.
• Create compelling customer stories that showcase the impact of our software.
• Collaborate with sales to develop marketing materials for demo decks and customer verticals.
• Assist in creating internal communications in collaboration with the Customer Experience team.
• Ensure all content aligns with SEO best practices to enhance visibility.
• Provide campaign results and analysis to VP of Customer Growth.

Demand Generation

• Manage and optimize our presence on platforms like Capterra and G2.
• Plan and execute retargeting/remarketing campaigns using tools like Feathr or similar.
• Develop and manage drip campaigns to nurture leads through the funnel.
• Collaborate with the team to brainstorm and implement new top-of-funnel and demand generation strategies.
• Provide valuable insights on trends in the digital marketing industry that impact our work, including executive presentations and ongoing teamwide education on best practices.

Please see the full description and application form online at: https://www.noviams.com/marketing-manager

Must have a dedicated office space conducive for remote environment work.