Growth Marketing Manager

Luckin Coffee USA; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Luckin Coffee USA is seeking a Market Growth Manager to localize global growth plans for the U.S. market and grow the customer base. You will translate global strategies into U.S.

initiatives aligned with local consumer behaviors, trends and dynamics. You’ll lead localized campaigns, optimize communications across channels, and collaborate with Operations and Marketing on openings, product launches and neighborhood growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics or related field.
• 2-3 years of hands-on experience in growth marketing, CRM, digital marketing, customer acquisition or related work; demonstrated campaign execution preferred.
• Experience in coffee, food and beverage, QSR, retail, consumer apps or other high-frequency consumer businesses is a plus.
• Strong analytical thinking, written and verbal communication, organization and collaboration; able to execute independently in a fast-paced environment.
• Professional English proficiency required; Mandarin proficiency preferred, not required.

Responsibilities

• Monitor U.S. coffee, tea and beverage trends, competitor activity, pricing, customer preferences and third-party delivery platforms.
• Analyze local demographics, customer segments, purchase patterns and store-level performance; recommend practical U.S. market adaptations to global strategies.
• Execute localized campaigns to drive app registrations, first purchases, repeat orders and customer reactivation.
• Optimize app push, email, SMS and other customer communications through segmentation, relevant content, timing and promotional offers.
• Partner with Operations and Marketing on store openings, product launches and neighborhood-level growth opportunities.
• Coordinate campaign calendars, creative briefs, offers, audience targeting, launch readiness and post-campaign reviews.
• Use A/B testing and customer funnel analysis to improve click-through, order conversion, average order value and campaign efficiency.
• Collaborate with Product, Technology and Operations to address customer experience and purchase barriers.
• Identify and support local brand, community and delivery-platform partnerships; evaluate acquisition impact, cost and incremental sales.
• Track acquisition cost, repeat purchase, retention, customer lifetime value, revenue and promotional ROI; maintain dashboards and share actionable insights.
• Support budget tracking, cross-functional projects and other related duties as assigned.

Skills

Growth marketing

Digital marketing

Customer acquisition

A/B testing

Analytics

Education

Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics or related field

Tools

CRM tools

Campaign analytics tools

Job description

Position Summary

The Market Growth Manager is responsible for localizing global growth strategies and identifying new growth opportunities in the U.S. market.

The primary objective of this role is to grow our U.S. customer base and drive revenue. This individual will develop a strong understanding of global strategies and translate them into effective local initiatives based on U.S. consumer preferences, behaviors, and market dynamics. The role will also continuously identify emerging customer trends and new opportunities for growth.

Key Responsibilities

• Monitor U.S. coffee, tea and beverage trends, competitor activity, pricing, customer preferences and third-party delivery platforms.

• Analyze local demographics, customer segments, purchase patterns and store-level performance; recommend practical U.S. market adaptations to global strategies.

• Execute localized campaigns to drive app registrations, first purchases, repeat orders and customer reactivation.

• Optimize app push, email, SMS and other customer communications through segmentation, relevant content, timing and promotional offers.

• Partner with Operations and Marketing on store openings, product launches and neighborhood-level growth opportunities.

• Coordinate campaign calendars, creative briefs, offers, audience targeting, launch readiness and post-campaign reviews.

• Use A/B testing and customer funnel analysis to improve click-through, order conversion, average order value and campaign efficiency.

• Collaborate with Product, Technology and Operations to address customer experience and purchase barriers.

• Identify and support local brand, community and delivery-platform partnerships; evaluate acquisition impact, cost and incremental sales.

• Track acquisition cost, repeat purchase, retention, customer lifetime value, revenue and promotional ROI; maintain dashboards and share actionable insights.

• Support budget tracking, cross-functional projects and other related duties as assigned.

Essential Functions

• Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics or related field.

• 2-3 years of hands-on experience in growth marketing, CRM, digital marketing, customer acquisition or related work; demonstrated campaign execution preferred.

• Experience in coffee, food and beverage, QSR, retail, consumer apps or other high-frequency consumer businesses is a plus.

• Comfortable with spreadsheets, marketing analytics, campaign reporting, customer segmentation and A/B testing; familiarity with CRM or app marketing tools preferred.

• Strong analytical thinking, written and verbal communication, organization and collaboration; able to execute independently in a fast-paced environment.

• Professional English proficiency required; Mandarin proficiency preferred, not required.

Luckin Coffee USA is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law. We value diverse perspectives and are committed to fostering an inclusive and respectful workplace.