Head of Marketing - Retail Food & Beverage - Onsite

Career Staffing Talent; Boston (MA); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Fast-moving entrepreneurial culture

High ownership and visibility

Influencing U.S. expansion of a major brand

Job summary

A fast-growing premium food & beverage brand is seeking a Head of Marketing based in Boston. This pivotal role reports directly to the U.S. CEO and involves leading brand strategy, digital marketing, and retail activation. The candidate should have a robust marketing background with at least eight years of experience, including four in digital loyalty management. This position offers an entrepreneurial culture, high visibility, and a chance to shape the company's growth across the U.S.

Qualifications

• Strong background in social media audience growth and brand awareness.
• 8+ years of marketing experience, with at least 4 years in digital or loyalty program management.
• Excellent leadership, communication, and project management abilities.

Responsibilities

• Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns.
• Drive brand awareness through in-store POS, paid media, social media, and integrated marketing activities.
• Oversee performance marketing, analytics, and ROI measurement.

Skills

Retail marketing

Digital marketing

Loyalty program management

Social media audience growth

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Meta

Braze

Power BI

Job description

Head of Marketing - Retail Food & Beverage - Onsite

Head of Marketing – Retail & Hospitality | Fast-Growing Premium Food & Beverage Brand

Career Staffing Talent (CST) has partnered with a fast-growing, premium European food & beverage brand to recruit a Head of Marketing for its expanding U.S. business. The company is now scaling rapidly across the U.S.—and this role is central to shaping the brand’s next chapter.

Reporting directly to the U.S. CEO, this executive will lead brand strategy, digital marketing, loyalty, category management, and retail activation across all channels. It’s a rare opportunity for a hands-on, entrepreneurial marketing leader who thrives in high-growth environments and wants to directly influence a beloved consumer brand.

Ideal background: Retail marketing, hospitality marketing, food & beverage, consumer-facing omnichannel brands, or anyone with deep experience driving traffic, loyalty, and in-store sales. This role is especially well suited for candidates who have led marketing for coffee, QSR, fast casual, restaurants, retail chains, or experiential brands.

What Makes This Role Unique

This is a build-and-scale leadership role—perfect for someone who loves rolling up their sleeves while still thinking strategically. You’ll own the full marketing ecosystem: digital, social, loyalty, retail activation, category management, campaign development, and customer insights.

The company is entrepreneurial, founder-led, and family-owned, offering autonomy, creativity, and the ability to directly shape growth initiatives.

Key Responsibilities

• Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns
• Develop hero F&B product campaigns in collaboration with culinary teams
• Drive brand awareness through in-store POS, paid media, social media, and integrated marketing activities
• Create and execute social media strategy, including content generation, paid campaigns, and monthly reporting
• Own and optimize the loyalty app strategy to increase engagement, repeat visits, and customer retention
• Oversee performance marketing, analytics, and ROI measurement

Retail, Category Management & CPG Growth

• Manage category strategy and optimize F&B product range for sales lift
• Drive sales of CPG products across in-store, online shop, and external channel partnerships
• Manage delivery and catering partners, including promotional planning
• Develop localized store-level sales plans to increase foot traffic and unit performance
• Conduct customer insight research (surveys, customer panels, in-store interviews)
• Track industry trends, competitive activity, and digital/CRM best practices

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of marketing experience, including at least 4 years in digital or loyalty program management
• Strong background in social media audience growth and brand awareness
• Experience managing loyalty programs with measurable sales impact
• Skilled in digital platforms (Meta, Braze, Power BI), analytics, and data-driven decision-making
• Excellent leadership, communication, and project management abilities
• Entrepreneurial mindset—comfortable in small teams, fast-paced environments, and “roll-up-your-sleeves” execution

Preferred Experience (Highly Valued)

• Retail or hospitality experience—ideal for this role
• Experience working with food development and category management
• Hands‑on experience with loyalty platform and app management
• Experience selling CPG products in multi‑channel environments

Retail & hospitality talent will thrive in this role. Candidates from coffee, QSR, restaurants, boutique retail, or experiential brands are especially encouraged to apply.

What’s In It For You

• Strategic leadership role reporting directly to the U.S. CEO
• Influence a major international brand’s U.S. expansion
• Fast-moving entrepreneurial culture with the stability of an established global brand
• High ownership, high visibility, and the ability to shape brand direction in a growing market

Confidential Inquiry

If you’re a marketing leader with retail, hospitality, or consumer brand experience—and you want to make a major impact in a fast-growing, premium coffee brand—this role offers a rare and exciting opportunity.

All inquiries will be handled with strict confidentiality.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Services, Advertising Services, and Marketing Services