US Growth Marketing Lead

Luckin Coffee USA | First Ray Operations (New York) LLC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Luckin Coffee USA is seeking a Market Growth Manager to localize global growth strategies for the U.S. market and translate them into effective local initiatives based on U.S. consumer behavior.

The role focuses on growing our U.S. customer base and driving revenue through targeted campaigns and partnerships. The ideal candidate has 2–3 years in growth marketing, CRM, and digital marketing, with strong analytical and communication skills, and a hands-on approach to campaign execution in a

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics or related field.
• 2-3 years of hands-on experience in growth marketing, CRM, digital marketing, customer acquisition or related work; demonstrated campaign execution preferred.
• Experience in coffee, food and beverage, QSR, retail, consumer apps or other high-frequency consumer businesses is a plus.
• Comfortable with spreadsheets, marketing analytics, campaign reporting, customer segmentation and A/B testing; familiarity with CRM or app marketing tools preferred.
• Strong analytical thinking, written and verbal communication, organization and collaboration; able to execute independently in a fast-paced environment.
• Professional English proficiency required; Mandarin proficiency preferred, not required.

Responsibilities

• Monitor U.S. coffee, tea and beverage trends, competitor activity, pricing, customer preferences and third-party delivery platforms.
• Analyze local demographics, customer segments and store-level performance; recommend practical U.S. market adaptations to global strategies.
• Execute localized campaigns to drive app registrations, first purchases, repeat orders and customer reactivation.
• Optimize app push, email, SMS and other customer communications through segmentation, relevant content, timing and promotional offers.
• Partner with Operations and Marketing on store openings, product launches and neighborhood-level growth opportunities.
• Coordinate campaign calendars, creative briefs, offers, audience targeting, launch readiness and post-campaign reviews.
• Use A/B testing and customer funnel analysis to improve click-through, order conversion, average order value and campaign efficiency.
• Collaborate with Product, Technology and Operations to address customer experience and purchase barriers.
• Identify and support local brand, community and delivery-platform partnerships; evaluate acquisition impact, cost and incremental sales.
• Track acquisition cost, repeat purchase, retention, customer lifetime value, revenue and promotional ROI; maintain dashboards and share actionable insights.
• Support budget tracking, cross-functional projects and other related duties as assigned.

Skills

Growth marketing

CRM

Digital marketing

Customer acquisition

A/B testing

Marketing analytics

Education

Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics or related field

Tools

CRM software

App marketing tools

Marketing dashboards

Job description

Luckin Coffee USA is seeking a Market Growth Manager to localize global growth strategies for the U.S. market and translate them into effective local initiatives based on U.S. consumer behavior.

The role focuses on growing our U.S. customer base and driving revenue through targeted campaigns and partnerships. The ideal candidate has 2–3 years in growth marketing, CRM, and digital marketing, with strong analytical and communication skills, and a hands-on approach to campaign execution in a