Growth Marketing Manager

Parlay; Lehi (UT); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary + equity

Hybrid work option

Health, dental, and vision coverage

Unlimited PTO

Generous marketing tools and ad budget

Creative freedom

Job summary

Parlay seeks a growth marketer to own demand generation for its B2B SaaS engine, driving inbound pipeline through SEO, paid, email, and creative campaigns that reach VP Sales and sales ops leaders across field sales.

You will own the full funnel from awareness to MQL, manage paid channels with CAC efficiency, build SEO, design email nurture sequences, and collaborate with content, sales, and product to sharpen messaging and positioning. Hybrid in Lehi, UT or fully remote.

Qualifications

• 3-5 years in B2B SaaS growth or demand gen marketing.
• Proven track record of driving qualified pipeline through paid and organic channels.
• Strong analytical skills and comfort with analytics platforms.
• Ability to write compelling ad copy, landing pages, and email sequences.
• Experience managing sizable budgets for LinkedIn and Google Ads.

Responsibilities

• Own and execute the full-funnel marketing strategy from awareness to MQL.
• Manage paid acquisition channels with a focus on CAC efficiency.
• Build and optimize SEO strategy, including keyword research and content planning.
• Design and run email nurture campaigns and lifecycle marketing.
• Analyze funnel metrics, run A/B tests, and report on pipeline attribution.
• Collaborate with content, sales, and product to align messaging and positioning.

Skills

Analytical skills

Write ad copy

Tools

GA4

HubSpot

Attribution tools

Google Ads

LinkedIn Ads

Job description

Own Parlay's demand generation engine. Drive inbound pipeline through SEO, paid, email, and creative campaigns that reach VP Sales and sales ops leaders across field sales industries.

What you'll do

• Own and execute the full-funnel marketing strategy from awareness to MQL

• Manage paid acquisition channels (Google Ads, LinkedIn, Meta) with a focus on CAC efficiency

• Build and optimize SEO strategy, including keyword research, on-page, and content planning

• Design and run email nurture campaigns and lifecycle marketing

• Analyze funnel metrics, run A/B tests, and report on pipeline attribution

• Collaborate with content, sales, and product to align messaging and positioning

What we're looking for

• 3-5 years in B2B SaaS growth or demand gen marketing

• Proven track record of driving qualified pipeline through paid and organic channels

• Strong analytical skills — comfortable in GA4, HubSpot, and attribution tools

• Experience running LinkedIn and Google Ads at $10K-$50K/mo budgets

• Can write compelling ad copy, landing pages, and email sequences

• Bonus: Experience marketing to sales leaders, home services, or field sales verticals

What we offer

• Competitive salary + equity

• Hybrid in Lehi, UT or fully remote

• Health, dental, and vision coverage

• Unlimited PTO

• Generous marketing tools and ad budget

• Creative freedom — build the marketing engine from the ground up

Real Equity

Meaningful ownership from day one. We are building something worth owning — and everyone who builds it should share in what it becomes.

Competitive Pay

Market-rate compensation scaled to stage. We pay fairly and transparently — no guessing, no games.

Flexible Schedule

Results over hours. We trust you to manage your time, take breaks when you need them, and deliver when it matters.

Remote-Friendly

Work from Utah HQ or remotely. Home office support, coworking flexibility, and regular team sessions in person.

Growth From the Ground Floor

Early-stage means your work shapes the product, the culture, and the company. No bureaucracy. Direct impact.

Best Tools Available

We invest in equipment and software that makes you productive. No red tape to get what you need to do your best work.

How we hire.

No fluff. No panel gauntlets. We respect your time the way we respect a rep's. Our process looks for discipline, clarity, and conviction — the same things we coach into every pitch.

We hire operators — people who build with discipline and move with conviction.