Creative Director

Highway; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Highway in Dallas is seeking an experienced Brand Lead to steer visual direction across digital, print, and events. You will shape concepts, create assets for product launches, and develop a cohesive design system.

You will partner with Marketing, Product, Sales, and Customer Success to deliver polished materials, maintain brand guidelines, and ensure timely execution. This role combines strategic thinking with hands-on design leadership.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 8–10+ years of proven experience in leading creative direction for a product-based SaaS company.
• Experience with Adobe Creative Suite required.
• Experience with HubSpot, Salesforce, and Monday.com strongly preferred.
• Exceptional cross-departmental communication skills, working closely with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills; highly skilled in creating content for campaigns.

Responsibilities

• Lead the visual direction and execution of brand and marketing across digital, print, sales, and events.
• Develop creative concepts and design assets for product launches, campaigns, and communications.
• Create and maintain brand guidelines, templates, and design systems for a consistent identity.
• Design materials such as presentations, ads, social posts, site graphics, emails, and event collateral.
• Translate complex products into clear, compelling visual stories for customers and teams.
• Collaborate with Marketing, Product, Sales, and Customer Success to align goals and audiences.
• Manage creative projects from brief to delivery, including timelines and revisions.
• Review work to ensure it meets brand standards and is production-ready.
• Provide direction and feedback to designers, agencies, freelancers, and partners.
• Balance hands-on design with planning and oversight of multiple projects.
• Stay current on design trends and tools and apply them to support brand goals.
• Organize and maintain creative files and assets for easy team access.

Skills

Brand leadership

Creative direction

Cross-functional collaboration

Project management

Communication skills

Content writing

Education

Bachelor's degree in Marketing or Business Administration

Tools

Adobe Creative Suite

HubSpot

Salesforce

Monday.com

Job description

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSA Status: Exempt

Location: Dallas, TX (This is an onsite position)

Reports to: SVP, Marketing

Status: Full-time

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Your role:

• Lead the visual direction and execution of brand and marketing initiatives across digital, print, sales, and event channels.
• Develop creative concepts and design assets that support company priorities, product launches, campaigns, and customer communications.
• Create and maintain brand guidelines, templates, and design systems to ensure a consistent, recognizable visual identity.
• Design polished materials such as presentations, advertisements, social media content, website graphics, email assets, one-pagers, and event collateral.
• Translate complex products and ideas into clear, compelling visual stories for customers, prospects, and internal teams.
• Partner with Marketing, Product, Sales, Customer Success and other teams to understand project goals, audiences, and requirements.
• Manage creative projects from brief through delivery, including timelines, feedback, revisions, and final quality checks.
• Review and refine creative work to ensure it meets brand standards, communicates effectively, and is production-ready.
• Provide creative direction and constructive feedback to designers, agencies, freelancers, and other collaborators.
• Balance hands-on design work with creative planning, prioritization, and oversight of multiple projects.
• Stay current on design trends, tools, and production practices, applying them where they support the brand and business goals.
• Organize and maintain creative files, assets, templates, and brand resources so they are easy for teams to access and use.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 8 - 10 + years of proven experience in leading creative direction for a product based, SaaS company.
• Experience with Adobe Creative Suite required.
• Experience with HubSpot, Salesforce, and Monday.com strongly preferred.
• Comfortable creating and designing marketing strategy with a multi-layered approach to reaching the customer.
• Exceptional cross departmental communication skills, working closely with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.