Growth Marketing Manager

Skape Industries LLC; Columbia (SC); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Ground Floor Equity

Remote-first culture

Unlimited PTO

$1,000/year conference and learning预算

Job summary

Skape is building the Uber of landscaping, connecting homeowners with top-rated pros. As Growth Marketing Manager, you'll own the entire growth engine—from awareness to activation, retention, and referrals—and collaborate with the founder to shape go-to-market strategy as we expand.

This remote-first role offers real budget and autonomy to run experiments, build scalable growth systems, and drive measurable impact for a $130B home services market.

Qualifications

• 4+ years in growth marketing, performance marketing, or demand generation at a startup or tech company.
• Proven track record of scaling user acquisition channels from scratch.
• Experience with at least two of: paid social, SEM, SEO, or email/SMS marketing.
• Strong analytical skills with SQL, Excel, and analytics tools.
• Experience with marketing automation platforms.
• Data-driven mindset with experimental approach.

Responsibilities

• Build multi-channel growth strategies across paid social, SEM, SEO, email, SMS, and referrals.
• Own user acquisition targets for homeowners and landscapers.
• Design and run rapid A/B tests on pages, ads, messaging, and funnels.
• Develop content marketing strategies across blog and social.
• Build automated lifecycle marketing campaigns to drive activation and retention.
• Analyze funnel metrics, cohort data, and LTV/CAC to optimize spend.
• Manage marketing vendor and agency relationships.
• Create market launch playbooks for new geographic expansions.

Skills

Growth strategy

A/B testing

Analytics

SQL

Marketing automation

Cross-functional collaboration

Tools

Mixpanel

GA4

Amplitude

HubSpot

Braze

Iterable

Job description

Skape is building the Uber of landscaping - a platform that instantly connects homeowners with top-rated landscaping professionals. We're transforming a $130 billion industry that's still run on phone calls, cash payments, and word-of-mouth referrals.

Founded by a Navy veteran and Columbia CS grad, Skape is a venture-backed startup based in New York. We're live, growing fast, and backed by investors who believe the home services industry is ready for a technology-first approach.

About the Role

Skape is at an inflection point. We've proven product-market fit in our launch markets, and now we need someone who can pour fuel on the fire. As our Growth Marketing Manager, you'll own the entire growth engine - from top-of-funnel awareness to activation, retention, and referral.

This is not a "run some Facebook ads" role. You'll be building growth systems from scratch, running rapid experiments, and working directly with the founder to define our go-to-market strategy as we expand into new markets across the Northeast and beyond.

You'll have real budget, real autonomy, and real impact. Every dollar you spend, every campaign you launch, every experiment you run will directly move the needle on a business that's transforming how 80 million American homeowners care for their properties.

What You'll Do

• Build and execute multi-channel growth strategies across paid social, SEM, SEO, email, SMS, and referral programs
• Own user acquisition targets for both sides of the marketplace (homeowners and landscapers)
• Design and run rapid A/B tests across landing pages, ad creative, messaging, and conversion funnels
• Develop content marketing strategies including blog posts, social media, and community engagement
• Build automated lifecycle marketing campaigns to drive activation, engagement, and retention
• Analyze funnel metrics, cohort data, and LTV/CAC ratios to optimize spend and strategy
• Manage relationships with marketing vendors, agencies, and platform reps
• Create market launch playbooks for new geographic expansions

What We're Looking For

Required

• 4+ years in growth marketing, performance marketing, or demand generation at a startup or tech company
• Proven track record of scaling user acquisition channels from scratch to significant volume
• Deep expertise in at least two of: paid social (Meta/TikTok), SEM (Google Ads), SEO, or email/SMS marketing
• Strong analytical skills - comfortable with SQL, Excel, and analytics tools (Mixpanel, GA4, Amplitude)
• Experience with marketing automation platforms (HubSpot, Braze, Iterable, or similar)
• Data-driven mindset with a bias toward experimentation and rapid iteration

Nice to Have

• Experience marketing a two-sided marketplace or on-demand service
• Background in home services, real estate, or local services marketing
• Experience with influencer marketing, partnerships, or community-led growth
• You've taken a product from 0-1 in terms of marketing - building the brand story from scratch

Why Skape?

We're a small team with big ambitions - your work will be visible and impactful from day one

Early-stage equity - you're not employee #10,000, you're helping build the foundation

Remote-first culture - work from anywhere, async by default, results over hours

Direct impact on a $130B industry that hasn't been disrupted yet

Work with a founder who's been in the trenches - Navy veteran, Columbia CS, led engineering at a Fortune 50 company

• Ground Floor Equity
• Build What Matters
• Grow With Us
• Unlimited PTO - we trust you to manage your time
• $1,000/year conference and learning budget