Growth Marketing Manager

GenoPalate Inc; Chicago (IL); On-site; USD 89,544 - 103,320; Part time

Job summary

A health and wellness company is looking for a Growth Marketing Manager to own and optimize paid search and social channels. This involves managing budgets, improving acquisition efficiency, and leveraging AI tools for campaign success. Candidates should have experience in e-commerce or subscription brands, with strong analytical and communication skills. The position is remote, with compensation ranging from $65/hr to $75/hr based on experience. This is a high-ownership role with direct impact on the company's growth.

Qualifications

• Experience managing ads across platforms including Google, Meta, and Amazon.
• Strong track record of improving acquisition through optimization.
• Experience using AI to enhance media workflow performance.

Responsibilities

• Own paid search and paid social strategy and performance.
• Manage budgets and funding allocation effectively.
• Build and execute a structured testing roadmap.
• Optimize campaign setups for efficiency.
• Collaborate with stakeholders on creative concepts.
• Maintain performance visibility with reports.

Skills

Paid search expertise

Paid social management

E-commerce experience

Ad management on multiple platforms

Analytical skills

Communication skills

AI tools usage

Creative testing knowledge

Job description

Own paid search and paid social, manage budgets, and scale acquisition through rapid testing and AI-driven optimizations

About Genopalate, Inc.

GenoPalate is revolutionizing the health and wellness industry with personalized nutrition solutions. Our mission is to help individuals achieve optimal wellness through customized dietary recommendations based on their unique genetic makeup. Join us in our journey to make personalized nutrition accessible and impactful.

Description

Job Type: 3-month Contract (Opportunity for extended contract or full-time employment based on performance and company need)

Time: 20-25 hours weekly

Location: Remote (USA only), preference for Milwaukee, Chicago, or Madison

Compensation Range: $65/hr to $75/hr, based on experience

About GenoPalate

GenoPalate is redefining wellness with personalized nutrition that helps people make confident choices based on their unique biology. Our mission is to make personalized nutrition accessible, actionable, and impactful by combining testing, insights, and guidance that meet people where they are.

Position Overview

We are seeking a hands-on Growth Marketing Manager (Contractor) to own our paid search and paid social channels. This role is for someone who thrives in performance marketing, loves experimentation, and can manage both strategy and execution. You will be accountable for channel performance, budget allocation, content strategy and creation, and continuous optimization across the funnel.

This is a high-ownership role with real impact. You will work with our Director of Marketing to improve acquisition efficiency, strengthen conversion, and build a repeatable testing engine across channels.

Key Responsibilities

• Own paid search and paid social strategy, execution, and performance
• Manage channel budgets and funding allocation, including pacing, forecasting, and weekly spend management
• Build and maintain a structured testing roadmap across audiences, messaging, creative, and offers
• Integrate AI into campaign execution to accelerate creative and copy iteration, identify optimization opportunities faster, and streamline testing workflows
• Optimize account structure, targeting, bidding, and campaign setup to improve efficiency and scale what works
• Partner with internal stakeholders to develop and iterate creative concepts that convert
• Identify landing page friction and lead conversion rate optimization efforts through prioritized experiments
• Maintain clear reporting and performance visibility, including weekly updates with learnings and next actions
• Evaluate and recommend additional channels when there is a clear opportunity, including YouTube and TikTok

Qualifications

• Demonstrated background & experience in owning paid search and paid social for an eCommerce or subscription brand
• Previous experience managing ads on Google, Microsoft, Meta, Reddit, Vibe.co, Tapjoy, Quora, Amazon, and more
• Strong track record of improving acquisition performance through testing and optimization
• Strong history of operating independently across campaign build, analysis, and iteration
• Experience using AI tools to improve speed, quality, or performance in paid media workflows
• Deep understanding of creative testing systems and how to translate insights into better ads
• Experience working in wellness, nutrition, supplements, telehealth, or adjacent healthcare & self-care categories is required
• Strong analytical and reporting skills, including translating performance into clear decisions and actions
• Excellent communication and collaboration skills in a fast-moving environment

Why GenoPalate

• High ownership role with direct impact on growth and performance
• Opportunity to shape how our brand shows up at moments of intent across search and social
• Fast-moving team that values experimentation, learning, and strong judgment
• Meaningful mission in personalized wellness and nutrition