Growth Marketing Manager

Willowtree; Boston (MA); Hybrid; USD 95,000 - 127,000; Full time

Job summary

WillowTree is seeking a Growth Marketing Manager to drive impactful marketing strategies and lead complex integrations. This role thrives in a collaborative and data-driven environment, ensuring client success through effective martech stack deployment and ongoing performance optimization. With a commitment to innovation and team development, you'll play a critical role in shaping customer experiences in a hybrid work setting.

Benefits

Healthcare benefits - Medical, Vision, Dental

Life & Disability Insurance

401K matching

Flexible paid time off & paid company holidays

Employee Share Purchase Plan

Employee Assistance Program (EAP)

Qualifications

• 3+ years of professional experience in a client-facing marketing strategy role.
• Demonstrated proficiency in deploying campaigns in customer engagement platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Lead complex strategy and execution projects across various client apps.
• Drive ongoing client success and satisfaction through regular communications.
• Develop and launch multi-channel marketing strategies to improve engagement.

Skills

Client Engagement

Data-driven Marketing

Team Leadership

HTML/CSS

Communication

Tools

Braze

Marketo

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Growth Marketing Manager is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.

The Opportunity

As a Growth Marketing Manager, you’ll lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns!

Responsibilities

• You’ll lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
• You’ll train clients on how to use their marketing technology stack and advise on best practices for optimization and scaling.
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
• You’ll provide feedback to internal teams on creative asset and content development
• Resolve a wide range of customer inquiries from basic education to technical operations
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
• Collaborate with technology vendors to develop customized marketing solutions for clients
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance
• Travel to client offices as needed

Qualifications

• 3+ years of professional experience in a client-facing marketing strategy role
• Demonstrated proficiency in deploying campaigns in customer engagement platforms
• Experience successfully developing and leading multi-phase projects with diverse stakeholders
• You’ve led diverse, cross-functional teams and have coached and mentored team members
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present complex ideas to clients and team members in a compelling and energetic way
• You’re empathetic to client needs and can help find solutions if problems arise

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

#LI-hybrid

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• And more!

*Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.

United States Hiring Range

$95,000 - $127,000 USD

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Columbus, OH

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