Growth Marketing Manager

GoTo; United States; Remote; USD 65,000 - 108,000; Full time

Job summary

Join GoTo as a Growth Marketing Manager, where you will lead integrated marketing strategies to drive bookings for Grasshopper. In this remote role, you'll collaborate across teams, analyze campaign data, and ensure brand consistency, contributing to a vibrant and inclusive culture.

Benefits

Comprehensive benefits

Wellness programs

Global development opportunities

Qualifications

• 3-4+ years of marketing experience focused on Demand Generation or Growth Marketing.
• Strong understanding of campaign strategy and content development.
• Exceptional communication skills.

Responsibilities

• Drive content strategy and collaborate with teams for impactful campaigns.
• Analyze campaign performance using data-driven insights.
• Maintain brand consistency across all marketing efforts.

Skills

Growth mentality

Data-driven decision maker

Detail-oriented

Tools

Marketo

Pendo

Job description

Job Description

Where you’ll work: US (remote) Marketing at GoTo

GoTo is actively searching for a Growth Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization.

Your Day to Day

As a Growth Marketing Manager, you will:

1. Drive content strategy and roadmap: Work closely with the SEO team to build content strategy based on gaps within Grasshopper's go-to-market. Leverage AI tools to develop engaging and relevant marketing content (blogs, customer testimonials) that align with GH brand message and values, to improve SEO performance. Collaborate with the Customer Acquisition team and agency to develop creatives and align on testing strategies and tracking.
2. Develop and execute integrated marketing plans: Create comprehensive marketing plans encompassing digital channels and emerging marketing avenues for testing. Define campaign goals, target audiences, messaging, content, channel mix, budget, and KPIs.
3. Maintain brand consistency: Ensure all marketing efforts across external resources are cohesive and adhere to brand guidelines. Maintain a strong brand identity across touchpoints such as paid creatives, review sites, communities, and social media, providing a consistent brand experience.
4. Collaborate cross-functionally: Work with customer acquisition, B+C, analysts, and SEO teams to launch campaigns. Foster collaboration to deliver impactful marketing initiatives.
5. Analyze campaign performance: Work with operational analysts to review weekly performance, understand pacing vs. plan, and strategize tests based on gaps. Use data-driven insights to measure effectiveness and optimize campaigns, communicating findings and recommendations to stakeholders.
6. Platform knowledge: Experience with Marketo and Pendo is a plus; general platform knowledge to assist with setup, QA, troubleshooting, and data accuracy.

Who We’re Looking For:

• Growth mentality
• Hacker mindset, proactive and eager to jump in
• Action-oriented
• Data-driven decision maker
• Grit and perseverance

Qualifications:

• 3-4+ years of marketing experience with emphasis on Demand Generation or Growth Marketing
• Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement
• Experience driving growth to meet quarterly targets
• Familiarity with Marketo and/or Pendo is a plus
• Exceptional communication skills (interpersonal, written, verbal)
• Detail-oriented and process-driven, with creative problem-solving skills

At GoTo, authenticity and an inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while delivering exceptional customer experiences. We offer comprehensive benefits, wellness programs, and global development opportunities. We foster an inclusive environment that empowers our teams to excel, make an impact, and grow their careers. Learn more.

Annual Base Salary Range: $65,000.00 - $107,500.00

The above ranges from minimum to maximum. Compensation will be based on location, experience, and internal pay scales. You will also be eligible for variable pay and benefits.