Growth Marketing Manager (Remote in the US)

Criteria Corp; West Hollywood (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the B2B SaaS space is seeking a Growth Marketing Manager to drive customer acquisition and engagement through innovative marketing strategies. This role will focus on scaling performance marketing campaigns and optimizing digital channels while collaborating closely with Sales and Marketing Operations. The ideal candidate will have a strong background in growth marketing and a passion for data-driven decision making.

Qualifications

• Proven experience in B2B growth marketing, especially in SaaS.
• Strong understanding of full marketing funnel and proficiency in paid media strategies.
• Experience managing budgets and delivering actionable insights through analytics.

Responsibilities

• Develop comprehensive growth marketing strategies and execute targeted campaigns.
• Analyze the business journey to optimize conversion rates and performance.
• Manage digital advertising budgets and enhance lead conversion through nurturing campaigns.

Skills

B2B Growth Marketing

Data Analysis

Campaign Optimization

ABM (Account-Based Marketing)

SEO and SEM

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

LinkedIn Ads

Google Ads

Salesforce

Pardot

Job description

The Growth Marketing Manager drives new customer acquisition, engagement, and conversion by developing and executing innovative marketing strategies to drive new business growth across all funnel stages. This role requires a deep understanding of top-of-funnel (ToFu), mid-funnel (MoFu), and bottom-of-funnel (BoFu) initiatives for B2B SaaS companies, with a focus on creating campaigns, partner events, and paid media strategies that resonate with our Ideal Customer Profile (ICP). This role focuses on scaling performance marketing campaigns, optimizing digital channels, and delivering measurable growth in pipeline and revenue. The successful candidate will be adept at leveraging account-based marketing (ABM) tactics to attract and nurture high-value accounts and is a hands-on strategist with a deep understanding of B2B SaaS funnels, digital tools, and analytics.

Responsibilities

Digital Strategy & Execution:

• Develop and execute comprehensive growth marketing strategies to drive awareness, lead generation, and new customer acquisition.
• Execute targeted marketing campaigns, partner events, and paid media strategies to generate high-quality inbound leads.
• Manage paid media campaigns across platforms (e.g., search, social, display) and optimize to maximize ROI.
• Contribute to SEO and SEM efforts to improve organic visibility and inbound traffic.
• Proactively identify growth opportunities and continuously refine strategies based on new learnings and business priorities

Website & Funnel Optimization:

• Analyze and optimize the new business journey to improve conversion rates and performance at each stage of the funnel.
• Implement A/B testing strategies for ads, landing pages, and CTAs to enhance performance.
• Collaborate with Sales to ensure a seamless lead handoff and to drive successful conversion from Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) to Sales Qualified Lead (SQL) to opportunity.

ABM Campaign Management:

• Plan and execute multi-channel paid and organic campaigns, owning campaign monitoring, pacing, optimization, tracking, and reporting
• Execute nurture, retargeting campaigns to drive lead conversion through the funnel.
• Collaborate with brand marketing and product marketing teams to create compelling assets and messaging for new business campaigns.
• Design and execute ABM (account-based marketing) campaigns for high-value accounts aligned to ICP.

Analytics & Reporting:

• Track and report on campaign ROI, adjusting strategies as needed to meet KPIs.
• Use analytics tools, including GA4, to provide actionable insights and refine strategies.

Budget Management:

• Manage digital advertising budgets, ensuring efficient allocation and spend optimization.

Collaboration:

• Work closely with Sales, Revenue Operations (RevOps), Brand Marketing, and Product Marketing teams to align efforts and deliver successful new business acquisition initiatives.
• Support cross-functional campaigns, such as product launches, webinars, and events.
• Work in close collaboration with Marketing Operations to effectively leverage and influence the marketing technology stack to drive results.

REQUIREMENTS

To be successful in this role the incumbent will demonstrate the following:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B growth marketing, preferably in a SaaS environment.

• Strong understanding of the full marketing funnel and proficiency in paid media strategies, ABM, email marketing, and landing page optimization.

• Experience with LinkedIn Ads, Google Ads, and ABM tools.
• Analytical mindset with the ability to translate data into actionable insights.
• Exceptional project management, communication and collaboration skills.

• Creative and innovative mindset with a focus on continuous improvement.
• Experience with Salesforce and Pardot is a plus.