Growth Marketing Lead, YouTube Premium Subscriptions

Google; New York (NY); Hybrid; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a Growth Product Marketing Manager for YouTube Premium to lead scaled campaigns across channels, set global strategy, run experiments, and drive subscriber growth and retention across markets.

You will partner with Product, Insights, Regional PMMs, and cross‑functional leads to align strategies and accelerate growth, shaping the paid user experience and global rollout across the YouTube Subscriptions portfolio.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience leading cross-functional projects.
• Experience working on a consumer-facing subscription product or service in the technology or entertainment industry, including streaming and YouTube ecosystem.

Responsibilities

• Build a content marketing funnel to drive subscriber growth at scale, partnering with GTM to bring moments to life for free and paid users.
• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels to acquire, onboard, and retain music and premium members globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance; design and execute A/B tests.
• Analyze campaign performance data and user behavior to extract insights, uncover growth levers, and streamline the user conversion funnel; establish business cases for long-term growth.
• Partner with growth experts across teams to accelerate user growth and enhance the core product experience; develop audience insights.

Skills

Growth marketing

Cross-functional leadership

Subscription product experience

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Growth Product Marketing Manager for YouTube Premium to lead scaled campaigns across channels, set global strategy, run experiments, and drive subscriber growth and retention across markets.

You will partner with Product, Insights, Regional PMMs, and cross‑functional leads to align strategies and accelerate growth, shaping the paid user experience and global rollout across the YouTube Subscriptions portfolio.