Growth Marketing Manager, YouTube Premium — Global

Socket.dev; Chicago (IL); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a Growth Product Marketing Manager for YouTube Premium global marketing. You will lead scaled campaigns across channels, set global strategy, run experiments, and drive subscriber growth and retention for YouTube Premium.

You will influence subscription product marketing and business planning, help users discover the right product, and partner with Product, Insights, and regional teams to align strategies and execute impactful marketing plans.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working on a consumer-facing subscription product or service in technology or entertainment, including streaming and YouTube ecosystem.

Responsibilities

• Build a content marketing funnel to drive subscriber growth at scale, partnering with go‑to‑market (GTM) to bring moments to life for free and paid users.
• Design and execute end‑to‑end growth marketing strategies across acquisition and engagement channels to acquire, onboard, and retain music and premium members globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance.
• Analyze campaign performance data and user behavior to extract insights, uncover net‑new growth levers, and streamline the user conversion funnel.
• Partner with growth experts across teams to accelerate user growth and enhance the core product experience. Develop audience insights.

Skills

Growth marketing

Cross-functional leadership

Subscription product experience

AI productivity tools

Education

Bachelor's degree

Tools

AI productivity tools

Job description

Google is seeking a Growth Product Marketing Manager for YouTube Premium global marketing. You will lead scaled campaigns across channels, set global strategy, run experiments, and drive subscriber growth and retention for YouTube Premium.

You will influence subscription product marketing and business planning, help users discover the right product, and partner with Product, Insights, and regional teams to align strategies and execute impactful marketing plans.