Product Marketing Manager: YouTube Premium Growth

Google; San Bruno (CA); On-site; USD 116,000 - 166,000; Full time

Benefits offered by this job

Equity

Job summary

Google is seeking a Product Marketing Manager for YouTube Premium to lead end-to-end core product marketing and drive global strategy across the YouTube Subscriptions portfolio. You will shape value propositions, SKU architecture, and market expansion while partnering with Product, Insights, and regional PMMs to align on growth initiatives.

The role focuses on subscriber acquisition, engagement, and business impact, requiring strong data-driven decision-making and cross-functional execution.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing, working across product and growth marketing.
• 2 years of experience in management consulting, corporate strategy, finance, or product marketing.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Lead the positioning and value proposition for our subscription products and build a unified messaging framework.
• Define and refine global subscription SKU architecture, tiering strategy, and product offerings with business cases.
• Partner with Product teams to shape YouTube Premium roadmap and GTM moments; align with research teams to inform pricing and competition.
• Contribute to annual and long-range planning, identifying opportunities and prioritizing investments for growth.
• Oversee end-to-end execution for scaling launches worldwide and coordinating GTM frameworks.

Skills

Marketing experience

Cross-functional leadership

Product marketing

Strategy execution

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Product Marketing Manager for YouTube Premium to lead end-to-end core product marketing and drive global strategy across the YouTube Subscriptions portfolio. You will shape value propositions, SKU architecture, and market expansion while partnering with Product, Insights, and regional PMMs to align on growth initiatives.

The role focuses on subscriber acquisition, engagement, and business impact, requiring strong data-driven decision-making and cross-functional execution.