Growth Product Marketing Manager — YouTube Premium

Google; San Bruno (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a Growth Product Marketing Manager for YouTube Premium to drive subscriber growth and retention across global markets. You will lead scaled campaigns, set global strategy, run experiments, and shape the paid user experience in collaboration with product and insights teams.

This cross‑functional role requires strong data‑driven thinking, experimentation, and execution; you’ll partner with product, regional PMMs, and GTM teams to optimize the funnel from awareness to activation.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working on a consumer-facing subscription product or service in the technology or entertainment industry, including the streaming landscape and the YouTube ecosystem.

Responsibilities

• Build a content marketing funnel to drive subscriber growth at scale, partnering with go-to-market (GTM) to bring moments to life for free and paid users.
• Design and execute end‑to‑end growth marketing strategies across acquisition and engagement channels (including email, in‑product messages and recommendations, landing pages, and GEO) to acquire, onboard, and retain music and premium members globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance. Design and execute rigorous A/B tests.
• Analyze campaign performance data and user behavior to extract insights, uncover net‑new growth levers, and streamline the user conversion funnel. Establish business cases for long‑term growth.
• Partner with growth experts across teams to accelerate user growth and enhance the core product experience. Develop audience insights.

Skills

Growth marketing

Cross-functional projects

Subscription product

YouTube ecosystem

Education

Bachelor's degree or equivalent

Tools

AI productivity tools

Job description

Google is seeking a Growth Product Marketing Manager for YouTube Premium to drive subscriber growth and retention across global markets. You will lead scaled campaigns, set global strategy, run experiments, and shape the paid user experience in collaboration with product and insights teams.

This cross‑functional role requires strong data‑driven thinking, experimentation, and execution; you’ll partner with product, regional PMMs, and GTM teams to optimize the funnel from awareness to activation.