Growth Marketing Lead, Subscriptions & Partner Programs

Default Brand; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare coverage (medical, dental,

Competitive salaries

Generous vacation and leave time

401(k) matching

Tuition assistance

Job summary

The National Restaurant Association seeks an experienced Product Marketing Manager to lead growth across RestaurantOwner.com, Partner Solutions, and Workforce Development initiatives.

In this role you will define positioning, drive go-to-market strategies, and oversee lifecycle marketing, subscriber growth, and cross-channel campaigns with collaboration across product, marketing, and partnerships to accelerate engagement and revenue.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field is required.
• 5-10 years in product or growth marketing, lifecycle marketing, or subscription businesses.
• Experience growing a subscription/Membership/SaaS or recurring revenue business.
• Go-to-market planning and cross-channel campaign execution.
• Strong understanding of customer lifecycle, retention, and growth strategies.

Responsibilities

• Develop and execute go-to-market strategies for RestaurantOwner.com products and services.
• Define positioning, messaging, value propositions, and competitive differentiation.
• Partner with Product Management to drive launches, adoption, engagement, and retention.
• Support segmentation, pricing, packaging, promotions, upsell, and cross-sell initiatives.
• Lead onboarding, engagement, retention, renewal, and win-back programs.
• Develop automated customer journeys across digital channels and monitor KPIs.
• Create marketing playbooks and assets for partners and State Restaurant Associations.
• Collaborate with internal teams to drive awareness, adoption, and revenue growth.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Demand generation

Subscription services

Product-led growth

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

GA4

Pendo

Keap

Marketo

Job description

The National Restaurant Association seeks an experienced Product Marketing Manager to lead growth across RestaurantOwner.com, Partner Solutions, and Workforce Development initiatives.

In this role you will define positioning, drive go-to-market strategies, and oversee lifecycle marketing, subscriber growth, and cross-channel campaigns with collaboration across product, marketing, and partnerships to accelerate engagement and revenue.