Growth Marketing Lead: Store Openings & Expansion

J.Crew Factory; New York (NY); Hybrid; USD 109,000 - 140,000; Full time

Benefits offered by this job

Health & Well-being

Associate Discount

Summer Fridays

Community Impact

Winter Break

Job summary

J.Crew Group seeks a strategic marketing leader to drive end-to-end campaigns for new store openings across markets, tailoring plans to local opportunities and customer needs.

You will partner with Field Leadership and cross-functional teams to launch campaigns, measure impact, and evolve our playbook for future openings. Hybrid work and a focus on growth at the local store level are expected.

Qualifications

• 5+ years of experience in marketing, retail marketing, integrated marketing, growth marketing, or a related field.
• Demonstrated experience developing and executing integrated, multi-channel marketing strategies.
• Strong analytical skills and experience using data and performance results to inform strategy and decision-making.
• Excellent written and verbal communication skills, with experience presenting insights and recommendations to senior leaders.
• Strong cross-functional partnership and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.

Responsibilities

• Lead the end-to-end marketing strategy for new store openings, from initial planning and market assessment through execution, measurement, and optimization.
• Develop tailored marketing plans based on the customer, market opportunity, store objectives, and local business needs.
• Partner closely with Field Leadership to translate priorities into actionable marketing strategies.
• Bring new store plans to life across channels with cross-functional teams and external partners.
• Lead the development and evolution of our store anniversary program and drive awareness, engagement, and traffic.
• Own measurement and reporting of new store marketing performance and derive actionable insights.
• Extrapolate learnings across stores to identify trends and evolve our playbook.
• Develop concise updates for senior leadership translating results into next steps.
• Collaborate with Marketing, Stores, Real Estate, Analytics, Creative and others to align strategy through execution.
• Identify new ideas, channels, and opportunities to strengthen store launches as our fleet grows.

Skills

Strategic thinking

Analytical skills

Storytelling

Cross-functional collaboration

Project management

Job description

J.Crew Group seeks a strategic marketing leader to drive end-to-end campaigns for new store openings across markets, tailoring plans to local opportunities and customer needs.

You will partner with Field Leadership and cross-functional teams to launch campaigns, measure impact, and evolve our playbook for future openings. Hybrid work and a focus on growth at the local store level are expected.